[Email Marketing] "Re: Email Headline Goes Here". Does this really work?
I have received over the years many emails
(and from different markets and marketers)
where email headline is created like this:
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"Re: Email Headline Goes Here"
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I know that's not a REAL email reply. In many
cases that's just a bait to get more attention
to the email I receive and/or to get it open!
Now regardless of what others may feel about
using such practice (I've personally never used it!),
I would like to know if anyone here in the forum can
inform me about any estimated increases in response
based on:
a) Your personal experience in using such tactic;
b) Or based on numbers you know from other
marketers that have reported to you.
I mean has anyone ever split-tested just
sending a REAL email headline versus the same
headline that just starts with the words "Re: (...)"?
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NOTE: This question is for mere research purposes!
I'll admit am pretty skeptical about using this and any similar
baits, since they do not help "per se" to develop and nurture
long time relationships. These messages not only lack in
authenticity as they focus on short term attention and
not long term attention! With that said I am still curious
to know some real tested numbers!
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Would love to know the numbers out of pure curiosity.
Does "crime" pay? And by how much?
(Yes, I am being funny with the topic)
Regards,
Frederico Vila Verde
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