I understand how to A/B test a single page such as an opt-in page or a sales page, but what I'm more concerned with is split testing my entire website model.
Every once in a while I'll make a change to the "flow" of my website. My website has a TON of content, some of which is free along with the "paid section". People sign up for free, and there are certain things that they have access to as a free member. If they decide that they like the site enough to upgrade, then they head over to the sales page and make the payment.
I'm constantly tweaking the site in an attempt to optimize this model. I want people to see the "upgrade" as a no-brainer.
I never had a way to test 2 variations of this website model though. My "testing" has always been simply to initiate some changes, then leave it sit for about a month and see if it seems like I am making more sales or less sales. There's no real "data" to collect this way though.
I'm still only using free traffic too, so it's not as simple as setting up a duplicate site with the variant model and then just seeing what happens. I have almost 200 YouTube videos all promoting my one main site. Therefore, setting up a second site on a new domain absolutely wouldn't perform as well.
I'm not sure if it is possible to do what I am trying to do, but I figured it can't hurt to ask. Thanks!