While flattening the curve via social distancing means zero physical interaction with our audience, this doesn't mean that we have no other means of reaching out to them. In fact, the five-man boyband Backstreet Boys performed a live rendition of their hit "I Want It That Way".
If artists can perform distant concerts, so can marketers. In fact, you can have all your events for the year fully-digital, just like what Microsoft announced.
Google already cancelled its I/O event last March, but it would've been nice if it instead offered a live video alternative.