My thoughts on the coronavirus pandemic
Notable cancellations include Facebook's F8, Rakuten's DealMaker London, and Google's CloudNext. On the other hand, Microsoft will have all events online, including the annual Ignite conference. And more recently, Tokyo 2020 will be moved next year.
New online shopping habits
Even Amazon isn't immune from the effects of the outbreak, and many small brands are forced to make a decision as to whether they should continue operations, and still others who deal with dropshipping in China. However, the looming lockdown extensions mean that more people will be forced to work remotely, which might see an uptick in in laptop shopping.
Restaurants shift to to-go and kerbside delivery
Fastfood chains will have to contend with an all-delivery service, but they might struggle with the sudden surge in demand. Meanwhile, conventional fine dining and sit-in restaurants will be forced to either temporarily close or also offer delivery services.
Social media is even more important
Just as I questioned the oversaturation of social media, the latter are seeing a surge in usage rate which means marketers are back to the drawing board to rethink their strategies and use the sudden surge to make brands relevant.
Connecting with your audience
Host a webinar on Hangouts or Teams. Now might also be the time to launch a new podcast, if you haven't done so in the past. If I'm being practical, we have more time working on new ideas just because we're not spending about 1-2 hours commuting to work.
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison
George Troy Marketing on Youtube
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"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison