Hi everyone, my name is Z, and I'm part of an art collective planning an explosion of content over the internet. We're going to release dozens of social media stories and interactive games, centered around a beautiful movie we shot about two guys ruining each others' lives. It's art about the post-truth reality we are in, deepfakes, separating fact and fiction, the way we are destroying each other online, and more.We want to use viral marketing, movement building, grey hat SEO techniques, all the tricks in the book, along with some influencer marketing and paid spend, to create a cohesive story that builds audience quickly, finds them where they are, retains, retargets, and grows the audience.
I'm looking to talk to people who have some strategy ideas for getting as many eyes on this project as possible. Any ideas of strategies for this project, people I should talk to, or places I should look? Thanks!