I recently had a new Video App created. I have begun reaching out to a few Super Affiliates I know looking for some JV partners and one of them said he is interested in White Labeling it under his own brand. I am certainly open to that since I know he is a mover and shaker.
I talked to my developer and he told me it will cost about $700 to clone the app and rebrand it.
My question is since I have never done a deal like this before is who normally pays for having the White Label done, myself or my new JV Partner requesting it?