How to start with paid advertising?

I suggest you start by using the forum search to find discussions here about each of those potential ad venues.


But also - have you considere selling your prints through photography/image sites?

Try the different ads available. Start with Facebook, then Instagram, then Pinterest. I'd say Facebook could work well for you if you get the targeting/ad right. Also, don't forget to build an e-mail list instead of just sending people straight to the offer.

Omar, before you dive into creating and paying upfront for ads, which usually comes with a steep learning curve, you should check out Etsy's recently launched "Offsite Ads" service. Essentially, the Etsy sales team use their experience to promote your items on Google, Facebook, Instagram, Pinterest, and Bing. When someone clicks on an online ad featuring one of your listings and purchases from your shop within 30 days, you pay a 15% advertising fee on that order. But as you only pay when you make a sale, there's no upfront advertising cost. Obviously, you'll need to make sure your selling prices allow for whatever margin you need.

You should also make sure you're fully optimizing your Etsy listings, using all the alloted tags and the relevant keywords in your title and descriptions. Look through the Etsy sellers handbook for tips on this and other advice on formatting your offers.

Finally, you haven't said what kind of prints you're selling. If they cover a broad range of subjects, and appeal to a wide cross-section of potential buyers, you'll have a harder time establishing a reputation. If you can, it would be better to have a tight focus and concentrate on a specific genre or style of print - at least to start with. You'll find it a lot easier to promote your work and you'll probably get more repeat buyers.

I suggest you start with Facebook and Instagram ads campaign. Instagram is a very appropriate platform for your digital photography prints. Instagram has over a billion subscribers.

Tips to Help You Get Started With Paid Advertising

Create a Paid Advertising Checklist. When you're first getting started, take time to thoroughly walk through your campaign
Build Your Advertising Keyword List
Test and Evaluate Your Online Ads
Don't Forget About Your Ad Campaigns

First, don't just run ads by yourself with no experience.

I have trained using AdSkills. The reason I like them is because they really focus on defining your target audience. If you are going to run ads on your own, then you will have to do the work to really define your customers. What are their wants? What are their pains? What are they hearing? You will need to research Facebook groups and competitor pages to gather information. Once you build that, you can start running ads on any platform. GDN, Facebook, etc.

The other cool thing I like about these guys is, they strategies for retargeting. There is a claim that only about 2% of the ads running convert the first time they are seen. So, you will need to have a strategy that keeps showing an ad to others who clicked on your ad and ended up on your page, but maybe didn't buy.

Full disclosure: I am no expert yet but, I spent a lot of money on ads to get no results. I am currently reworking my strategy after going through the training but, I now have a much better understanding of what my potential customers needs are.

I hope that helps.

Jason

With digital photography prints, you are going to want to advertise on something that's visual.

You should try IG and Pinterest together and see which one gets you the best results.

Be sure to send your visitors to an optin page and collect their emails. A lot of people won't buy from you initially when they click your ad so you need a way to follow up with them (and make back your ad costs)

Build a list and then you can send your potential customers coupons to incentivize them to make their first purchase from you.

probably you can learn in youtube videos ,also here in search find what you need and also you can try to find blogs about this topic .will help you i think .

This is a thread just started with facebook ads, the right ways, it seems:


https://www.warriorforum.com/main-in...-paid-ads.html.


Besides what Frank said, facebook and instagram would probably be good... You need, though, to have a really good idea of who's likely to buy your images.

Understand that a lot of people lose money with paid ads, so . . .

You either need to do a lot of research and learning, and have enough budget for real testing . . . a good rule of thumb is that each test requires you to spend 3 times the payout.

OR . . . find an expert to help you get good results. There are experts for each type of paid adds, and for different product types (for example, there are people who specialise in FB ads for online-business webinars). They will typically charge $1k to $4k per month, plus your ad spend, but they can help you get good results much more rapidly than doing all the learning and testing yourself.

There are FB groups for FB ads, Google ads etc. where you can ask questions or find an expert.

As for SEO, it takes time (weeks at least, and usually months), but the advantage is that for a fixed amount of work or cost, the results will continually increase over time.

On-page SEO basics . . . high quality content is the most important factor. You should have a blog so you can create posts on the best of relevant keywords (use UberSuggest to find lots of possible keywords) . . . find keywords (phrases) with 500 to 6k monthly searches (you can aim higher than that as your DA increases) with the lowest SEO difficulty you can find (KWFinder is the most accurate for that), and write very high quality 2,400+ word articles on each of the best keywords, linking to your sales pages.

Off-page SEO basics . . . ONLY build back-links from sites with Domain Authority (DA) of 20+ and only from pages with content relevant to yours. You also need plenty of social-media links and signals (Likes, Shares, comments etc.) to show Google that your content is popular. And you can also promote your products directly on social-media . . . find relevant FB groups and see how others are promoting effectively and do something similar, or build your own Group for your ideal buyers.

Pinterest is great for images, so create a profile for your business and post daily. You can find relevant Group boards to join, which can boost your views. And make sure your account is set to "business" . . . it's still free but you get much better stats . . . clicks is what matters, of course, so optimise for those.

Hope that gives you some ideas to explore

Chris

Hi,

Certainly I would not recommend PPC advertising for your nature of business. It is most important for your business to showcase your work thus visual plays a big part that PPC advertising is unable to provide.

I would say visual effect by having Instagram advertising and channel the traffic from there to your Facebook Fan Page or Blog as this allows the channeled traffic to view your gallery of work.

I do not recommend Pinterest though that is also a possibility as I feel (my personal opinion) that the viral effect of Pinterest is lower and more inclined to the female gender. I am sure you would prefer to target both genders in the case of your business.

I hope the above helps. Good luck !

Why not buy shoutouts on instagram .search for a big influencer on your niche and pay himma small acount to see h0w it works

As you have organic traffic, I'd suggest you make a facebook page, connected with an Instagram account. Build that page up by using facebook groups and try getting shout-outs for free from other similar businesses. As a photographer, you can most attention and engagements on Instagram if you use the right keywords. Then you can use small ($5-10) ads on both platforms to see which one is more beneficial; tweak these ads as Chris has mentioned in this thread so that you don't lose money. This forum has a wealth of resources, videos, eBooks etc on how to post ads. Wish you success.

you can use paid facebook and you can select your own audience on fb and instagram
google business is also best for paid advertising

Could you please narrow down your need with location, buyers persona, and style of "digital photography prints"? USA, UK, and Europe are the most promising locations to sell "digital photography prints".


Facebook ads suit best for "photography prints" as you can target business nature, income size, location and many things which can bring the best conversions.


Moreover, I would recommend using Facebook video ads for better exposure. Same Ad copy you can run on Instagram simultaneously.


Best, Lawrence.

For your kind of business I think Instagram would be the ideal place to be.
The key is to focus on one single thing and never get distracted from something else.


So try to master instagram and get as much followers as possible by using popular hashtags in your posts and following potential customers in your niche.


It's something what you can do every single day within only an hour maybe.


The rest of your time you are using to learn about how to master instagram ads. You can find information about it all over the internet.


Do this consistently and never give up and soon you will see great results :-)

Before diving in paid advertising, I'd recommend that you check your website and that is optimised for obtaining sales, perhaps is the layout or conversion funnel?

Do you promote your website via social media or blog posts? Do you know the type of customer that you want to reach?

Paid advertising is an additional channel but once you have learnt what drives conversion in your site.

Good luck!

You can use Instagram, the Facebook group, and also start with forum and quora search for more guidance. Pinterest Ads is also a good option for paying ads. but you have to consider your business related site.

As I know about Etsy,you might not be able to create ads from google and promo for your store,but facebook or pinterest can,and if you want to increase your sales you should learn about the principle of CPC ads in every marketplace,you may need to choose the longtail keywords first which should be highly matched to your product and price per click would be lower,I think you should find out the reason why your ads not work and then decide whether to use facebook or another channel

Try Facebook Ads. They are a better approach here.

You can try google and bingads

target buyers traffic and you can make sales with some

good targeted clicks. It's all about the buyer keywords list

I recommend you utilize pay per click through Google Adwords and Reddit Ads.

Most of my customers come to us to get targeted traffic but I tell them always before even purchasing our traffic: is your website design okay? are you offering some discounts? is it easy for a customer to navigate on your website?

Sometimes just those small things can make a huge difference in ROI

If you interesting paid advertising you should try from Facebook ads. Facebook ad conversion is so high

I would start with Google Ads, Microsoft Ads, FB ads (if they accept your website), IG, and even Ebay. Then branch out to see if there are sites, blogs, and forums in your niche that you can advertise on.

Hi you can try Facebook adds or Google adds. It will help you. I love Facebook adds. !

I think the best to start is probably adwords. You can set a daily budget and test different campaign and keywords to see which one works

If you can figure out, who are you selling to, it would be easier to talk about traffic source....

I think for this kind of offer you shouold go with FB / IG ads. Shouold work fine but you have to do your home work before doing it


Another route should be to create a fb fan page / Instagram page / Pinterest and show the world your stuff and sell from there. It takes time but you are selling visual stuff and it is easy to post daily.


Maybe you can start contest to build up followers and email lists, so you have more opportunities to market your offers. Just think about it.


Hope that helps
Mirko

Hi there!

What you mention in your post, the paid traffic source
Google
Facebook
IG,
Pinterest

They all work and you can start with any of them.

But here's my advice. You start with one first

You have to choose one paid traffic source, then really spend time
and money to master it.

If you don't master it, then you will make no money.

Starting off with Facebook ads can the best strategy as the audiences can be targeted easily and the budget is manageable as well.b Afterwards, you can move on Instagram and Pinterest. Google ads is very authentic and highly expensive as well, try moving on to it after you have done enough research from other campaigns first.

If you have money then you can use Facebook ads, google ads, Pinterest ads campaigns. paid traffic can help your business.

Do PAID advertising the SMART way.... reverse engineer your competition

They are doing what they are doing for a reason!

Build on what they are doing so you get a headstart

No need to make rookie mistakes... you can't afford to

Start at typing Free Ad Coupon into search.

But do not waste it. Do your homework first also there are Groups that can assist.


Writeaway is spot on with studying long running ads they are long running because profitable. But you need to get the basics first. Ad Networks have some training if you dig for it.

You need to mount a serious campaign on social media, forums and even paid ads. Well it will take some time but eventually you will be somewhere.

You don't always have to pay to get exposure. Join all of the top social media platforms and put up your images with watermarks. Attach keywords and your brand/company to your posts as well as your web link. It's more fun to see your business grow with your effort instead of hiring someone else. It's also a good learning experience. Good luck!

First of all, I would never spend advertising to promote another website. If you're going to advertise, you should have your own e-commerce website and drive traffic there. Use Etsy and other marketplace websites for the organic traffic that they contain.

With that said, I'd start with Google Search Ad and Google Shopping Ads.

why you didn't mention Instagram? I think it'll work best for now.

Starting with paid ads need to be mentored by a professional, Do it yourself can burn lots of money

Google ads and ads across similar niche sites are great. If you utilise social media a lot then you should use these(if you don't then I would not prioritise them). What content would you use for the graphic side of the ads. Would you edit something yourself or get a creative designer? You want to pay for ads but not waste the money posting a terrible ad. We are in the same situation, we have decided to get an advert specialist (yes it will be more costly) but we will have better adverts. You also need to decide the specs and sizes you are after, heres a list of google ones:

Mobile Ads
• 300 x 250
• 320 x 100
• 250 x 250 - Square
• 200 x 200 - Small Square
Computer Ads
• 300 x 250
• 336 x 280 - Large Rectangle
• 728 x 90 - Leaderboard
• 300 x 600 - Half-Page Ad
• 160 x 600 - Wide Skyscraper
• 970 x 90 - Large Leaderboard
• 468 x 60 - Banner
• 250 x 250 - Square
• 200 x 200 - Small Square
Banners that perform best in rank order:
• Medium Rectangle (300Ã--250)
• Large Rectangle (336Ã--280)
• Leaderboard (728Ã--90)
• Half Page (300Ã--600)
• Large Mobile Banner (320Ã--100)

Good luck, love everyone else's comments so take those on board too!

Google ads and ads across similar niche sites are great. If you utilise social media a lot then you should use these(if you don't then I would not prioritise them). What content would you use for the graphic side of the ads. Would you edit something yourself or get a creative designer? You want to pay for ads but not waste the money posting a terrible ad. We are in the same situation, we have decided to get an advert specialist (yes it will be more costly) but we will have better adverts. You also need to decide the specs and sizes you are after, heres a list of google ones:

Mobile Ads
300 x 250
320 x 100
250 x 250 - Square
200 x 200 - Small Square

Computer Ads
300 x 250
336 x 280 - Large Rectangle
728 x 90 - Leaderboard
300 x 600 - Half-Page Ad
160 x 600 - Wide Skyscraper
970 x 90 - Large Leaderboard
468 x 60 - Banner
250 x 250 - Square
200 x 200 - Small Square

Banners that perform best in rank order:
Medium Rectangle (300Ã--250)
Large Rectangle (336Ã--280)
Leaderboard (728Ã--90)
Half Page (300Ã--600)
Large Mobile Banner (320Ã--100)

Good luck, love everyone else's comments so take those on board too!

Google ads and ads across similar niche sites are great. If you utilise social media a lot then you should use these(if you don't then I would not prioritise them). What content would you use for the graphic side of the ads. Would you edit something yourself or get a creative designer? You want to pay for ads but not waste the money posting a terrible ad. We are in the same situation, we have decided to get an advert specialist (yes it will be more costly) but we will have better adverts. You also need to decide the specs and sizes you are after.
Good luck, love everyone else's comments so take those on board too!

Narrow down your Audience Target , Try Youtube, FB and Instagram.

SEO is slow really slow. Even I am moving on to paid ads. I have done paid ads in past but my focus has always been on seo. I would recommend you to start with ppc like adwords as they are the easiest one and give you most control. Then you can move on to facebook etc. Also a lot depend on your niches like if you are selling t shirts then facebook could really work great for you.

I think you should try Facebook Ads. They are a better approach here.

Paid advertisement is something very crucial part of digtial marketing.

First, you should understand all the metrics of Google ads and Facebook ads.

Learn every metric and when to use them..

if you are running Google ads you must ensure that what is marketing objective of your campaign. Learn each and every marketing objective. The same applies to Facebook.

Once you know the basics of these Google and Facebook. you can run test campaign if you want..

After 5-6 days start optimizing the campaign.

I would imagine Facebook Ads would be the best target however, they're not the cheapest. I've been experimenting with Reddit and Quora - Reddit is cheaper than Facebook but Quora is the winner when it comes to CPC. However, I'm still looking at the conversions and trying to decide if Facebook's conversion is higher - although Quora drives the most traffic (Facebook 0.77 / Reddit 0.47 / Quora 0.03)

I would suggest Facebook with their high targetting criterias that you can use, but before diving into ads spending and just burn all your budget without any good ROI (if any at all), I would STRONGLY suggest that you do deeeeeeep researches on paid advertising and FB paid ads before you do anything that you would regret.

When it comes to Facebook marketing or any other advertising platforms, you should purcahse anEtsy course, FB ads course etc. It's better to be guided so you don't waste money and time. Just search on youtube or instagram and look for photographers doing the same thing you're trying to do and reach out to them.