by s87634
25 replies
Going through couple of IM courses and generally, they recommend using your photo and branding yourself. I am setting up an optin+autoreponder funnel and intend to nurture this list in the future. But I am hesitant to brand myself, I would very much prefer to use a pen name.
This won't keep me from moving forward (likely with anonymity+pen name to start with) but would love to hear comments from more experienced people.
#branding
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  • Profile picture of the author Monetize
    Being online gives you the freedom to do pretty much
    whatever you want. If you don't want to reveal your
    identity then you can use a pen name and not post
    your picture. It's entirely up to you.
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  • Profile picture of the author George Flm
    A multitude of branding options are available to brand yourself
    Knock yourself out... be innovative and deliver. Word of mouth
    is important if you want to grow a brand to epic proportions.

    Hint: your customers are more often than not, your best affiliates.

    * Spruce up your communication skills
    * Use the same punchlines
    * Use a consistent tone
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  • Profile picture of the author qwikaddotcom
    Either way is fine. Try with a pen name for a couple months and keep track of the conversion rate. Then do the same with your photo / name attached. If it makes a huge difference then you'll know which way works better for you. Every situation is different.
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  • Profile picture of the author myob
    Whenever I start marketing in a new niche (usually every 2-4 months) I use a memorable or eponymous pen name and a "headshot" representing a composite of the targeted audience.
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  • Profile picture of the author VirtualVeena
    Hi s87634.
    Why are you hesitant to brand yourself?
    Regards.
    Veena
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    • Profile picture of the author s87634
      I am generally shy to put myself out there and I also have a day job. Ultimately I would love to make marketing my main activity but no there yet
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  • Profile picture of the author IGotMine
    Which is more recognizable Amazon or Jeff Bezos?
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  • Profile picture of the author oppyeaunome
    You can do whatever you're comfortable with doing.

    Look at Eben Pagan. He's a big time internet marketer, but also made a lot of money in the dating niche as David Deangelo.

    Look and bold and determined. The guy who owned the blog went as Victor Pride for years until recently he got saved and wants to go by his real name Nicholas.

    If you want to use a pen name then go that route. If you want to build something big and have your name on it go that route. Just don't make it hold you back from taking action.
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  • Hi,

    I think it's perfectly fine to use a pen name and you do not need to use your own picture / photo if you do not wish to for whatever reasons that you may have. You can always get a copyright free picture of someone of the same gender or a different gender as you. It does not really matter.

    Hope this helps.
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  • Profile picture of the author digital55
    You should be able to do either one. If you're not sure, start with a pen name.

    See if you start to gain traction with internet marketing. If you do, you can always reassess.
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  • Profile picture of the author Chris-
    People need something to relate to . . . that can either be a person or a business.

    I am on many internet-marketing lists, several by people making big money from their lists. Some list-owners share details about themselves and become known as a person, to their subscribers. Others just post valuable info and are seen as a business. Either can work well.

    So either choose a suitable business name and set up a high quality website and social-media channels, or be seen as an individual person which your list-subscribers will get to know, like and trust in some way (which can be mainly by you giving them great info that they benefit from).

    Yes, a pen-name can work in some ways, provided you have some suitable images (find free images using a Google Advanced Search, or pay a few dollars for images). BUT have a think if you might ever need to promote on social-media, because some channels will only allow a verified individual person to be there . . . others allow a business to make a profile, or a pen-name, but that is unlikely to work on FaceBook for example. So think carefully through anything you might possibly want to do as part of the identity you choose, then choose carefully

    Chris
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  • Profile picture of the author Monica8297
    Hello dear, I want to know more information about that matter. Please talk more about it.
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  • Profile picture of the author Medon
    To me, the difference is the same. You can decide to grow your real name or a pen name. I think the person who asked which is popular between Jeff bezos Vs Amazon was right.
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  • Profile picture of the author JasonMorrisCMP
    Personal branding is a big thing right now, especially with the likes of Gary Vaynerchuk. Not everyone is going to be the guy on video talking about things. I don't see anything wrong with anonymity. Make the pen name catchy and the content sticky. Eventually, you might have to do things in person but, maybe not.
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  • Profile picture of the author Profit Traveler
    That is a great question.

    I looked at a persons Brand image for years before realizing that they were now bald and totally did not look like their branded image. Is that branding?

    Whenever I see a cute woman Profile I immediately assume its an old man in a thong and high heels at home or possibly in Nigeria...can't help it..I know too much about dating niche.

    One of my favorite entrepreneurs of all time is Allen Says.

    You will never find him he only went by "Admin" and we paid his PayPal Millions for years happily as he founded this forum then cashed out for a nice lump sum.
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    • Profile picture of the author Frank Donovan
      Originally Posted by Profit Traveler View Post

      One of my favorite entrepreneurs of all time is Allen Says.

      You will never find him he only went by "Admin" and we paid his PayPal Millions for years happily as he founded this forum then cashed out for a nice lump sum.
      Interesting you should mention Allen in the context of this thread. He was firmly in the "pen name" camp and thought personal branding was a "bill of goods sold by folks who want to be stars".

      He once posted: "Making use of use of pen names can be extremely valuable. This whole "branding" concept, while valuable for some, is highly overrated. Some of us don't get held back by molding ourselves into a "brand". We are free to create and sell anything we choose. We aren't worried about what someone might think if we write this or that. Not to mention the fact that we can sell books on the exact same topic to the exact same people and no one gets upset about it. They are happy. We are happy."

      As you say, he founded this forum; but even when he ran the place, most members didn't know his name.
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      TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

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      • Profile picture of the author Profit Traveler
        Originally Posted by Frank Donovan View Post

        Interesting you should mention Allen in the context of this thread. He was firmly in the "pen name" camp and thought personal branding was a "bill of goods sold by folks who want to be stars".

        He once posted: "Making use of use of pen names can be extremely valuable. This whole "branding" concept, while valuable for some, is highly overrated. Some of us don't get held back by molding ourselves into a "brand". We are free to create and sell anything we choose. We aren't worried about what someone might think if we write this or that. Not to mention the fact that we can sell books on the exact same topic to the exact same people and no one gets upset about it. They are happy. We are happy."

        As you say, he founded this forum; but even when he ran the place, most members didn't know his name.

        High 5 for sharing that.


        Yea Allen was just Admin but I paid him for so many bump fees that paid off big time I still considered him a great friend


        I once considered it a challenge to find a pic of him online. I think I did. Bald guy kinda big haha but not confirmed.

        I do admire people that can plaster their entire lives online. Some people seem built for it more than others haha.

        There is a Warrior here who I love and always contributing great shares and his avatar was real him with a baseball hat on backwards and it made me cringe every time I saw it but I still was always happy to see him. He did retire it .....after many years.
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  • Profile picture of the author DABK
    Building a brand does not mean you need to build it around your name. The Eban Pagan name mentioned above is a good example. The guy has 2 brands, one in the dating niche; the other in the marketing niche. Some marketers know about the dating part, I doubt the daters know about the marketing part.


    Pick a good pen name and that will be your brand. I mean, you know of Nike, not of Bill Bowerman and Phil Knigh (the founders).



    You know Elton John not Reginald Kenneth Dwight. For all you know, Reginald builds toy trains.
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    • Profile picture of the author Profit Traveler
      Originally Posted by DABK View Post

      Building a brand does not mean you need to build it around your name. The Eban Pagan name mentioned above is a good example. The guy has 2 brands, one in the dating niche; the other in the marketing niche. Some marketers know about the dating part, I doubt the daters know about the marketing part.

      Pick a good pen name and that will be your brand. I mean, you know of Nike, not of Bill Bowerman and Phil Knigh (the founders).

      You know Elton John not Reginald Kenneth Dwight. For all you know, Reginald builds toy trains.

      Great insights.


      There is a rich Youtube Star who does unboxing and only shows her hands! I did some digging and found out she is a former um...how to put this...lady of the night. Now opening kids toys and getting crazy paid.
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  • Profile picture of the author Bjarne Eldhuset
    Pen names worked pretty well for George Eliot (Mary Ann Evans), Robert Galbraith (Joanne (J.K.) Rowling), E.L. James (Erika Leonard), John le Carré (David John Moore Cornwell), George Orwell (Eric Blair), Mark Twain (Samuel Clemens) and thousands more
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  • Profile picture of the author myob
    Using pen names is a common practice used by marketers who need to differentiate their brand in widely disparate niches. Having a tactically attractive "personal" name provides a strong emotional connection perception in the sales process.
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  • Profile picture of the author techemizen
    Using your personal name or a pen name both will work if you do it correctly. If you don't want to be known by your name then choose a pen name that is easy to remember, unique and can be turned into a brand. Make a list of major players in your niche who are using original names and those who made a brand out of pen name. Well, it's all personal choice.
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  • Profile picture of the author RuskinF
    You can decide the way to go with your name.
    If you are not yet comfortable with your name, you can choose a penn name and use it accordingly.
    More power to you.
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  • Profile picture of the author VaneSSka
    if u want really brand yourself i think not only in the forums , social media will help u more .
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  • Profile picture of the author CTServices
    I think that a well chosen pen name or something like an LLC (if you want to go that far) is a good way to go.

    Personally I kept myself below the radar with a company name for nearly 10 years while I was employed.

    Even now I am not entirely at ease putting together a personalized blog but am doing it as part of a course I am following.

    Go with what you are most comfortable with. There are a number good observations from others here contrasting name versus 'brand' which suggest that it is not really that critical. Just make a good job of the approach you decide on.
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