Bought site 6000 dollar. Zero Income. What Happened?
In july I bought a site called gamerzunderground.com (I'm not allowed to put a link here because I'm new) on Flippa.com for 6000 dollars that sells game consoles to the UK audience via Amazon.co.uk
The previous owner claimed that he made about 700 British pounds (900 dollars) each month and spend 200 dollars on adwords. He had 4200 visitors when I took over. He showed his Amazon account and visitor statistics (not google analytics). He used his real name and I could check his address via domain name search. I thought that everything that I could do to check was done and I couldn't find anything suspicious about this guy.
However,
The moment I took over ownership the number of visitors dropped and no one bought anything! In August I used adwords to drive traffic to the site according to the instructions he gave me and in total 600 people visited the site in August. Later I tried again advertisement, this time Adbrite. Also this time, no visitor bought anything.
In September I changed the layout completely but to no avail. Although I stopped using advertisement I had expected that even without the advertisement people would visit my site. With 200 dollars as he claimed that he spend on ads you can't get 4200 visitors to your site so most of them should have come organically. But at this moment it's barely worth mentioning.
I had 5 articles written about my site and all 5 were accepted by Ezines. I use USfreeads to send people to this site. Nothing happened.
Of course, I can spend more money on advertisement ,use article spinners, but I simply don't get what had happened to the site. Did the previous owner conned me? Did he forged the Amazon picture where I could see the proceeds he made in April and May (1400 ponds)?
I asked him in August why the proceeds were zero from the very moment I took over and the number of visitors dropped immediately. I pointed out to him that the 200 dollars google ads couldn't drive 4200 visitors a month to the site. Where are the visitors?
His response was that traffic fluctuates and sometimes people buy sometimes they don't. He also said that I should work on seo. Well, he mentioned on Flippa that his site in June was offline a couple of weeks without him knowing and in July he had again 700 pounds of proceeds. Great seo! I never knew that seo works that way! Forget about keywords: just be offline.
I can put more time on the site, but I fortunately have other sites that makes profit and are worthwhile working on. I have no idea if this game site has any chance of success.
I have still money ready to invest in websites but if I don't know how I can see if the seller is telling the truth I think I better build my own sites rather than buy them.
But can you help me out with this riddle? Did he somehow conned me and should I forget about the site or is there any chance of the site making money in the future? Many thanks for your time.
Thanks for your time.
Harald
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