How Do I Sell Ad Space On My Website To My Niche Market?

11 replies
Hi everyone, I'm an adventure cyclist and road cyclist. I built a website back in 2014 after cycling across the U.S. I built my website to pretty much sharing my passion with people which is of adventure and the love of bicycle travel. Over the years I built it up with an array of different stories and product reviews on the parts I use. I also have a few videos on there as well. I then abandoned the website for a while and moved on to a new passion project but kept this on the back burner.

So during the current pandemic I had a bunch of time working from home to figure out what makes me happy the most. I kept revisiting my website and decided to completely give it an overhaul. I fully redesigned the website and is now optimized for mobile and everything. I would love to try and see if I can sell ad space on the website especially for some of the companies where I review products. My thing is, I just don't know how to go about doing it. Do I reach out to the company directly? Do I shoot an email over to the marketing team? Would love to see how I can push this site further while I continue to build my content for free to my niche.
#market #niche #sell #space #website
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  • Profile picture of the author Monetize
    When you shoot emails to marketing teams they
    will want to know how much traffic you receive.
    So if you get good traffic, give it a try.
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  • Profile picture of the author Bjarne Eldhuset
    Yes, you need the traffic stats. You can use Google Analytics for free for that.

    Also, until you manage to sell ad space, you could also put ads on your site that lead to offers you are an affiliate for. Just google "best cycling affiliate programs" or some variation like that, sign up for a few, and put ads on your site.

    If you can show both traffic stats and stats that ad space on your site brings customers, it will in turn become easier to sell ad space.
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    • Profile picture of the author RollSolo
      Originally Posted by Bjarne Eldhuset View Post

      Yes, you need the traffic stats. You can use Google Analytics for free for that.

      Also, until you manage to sell ad space, you could also put ads on your site that lead to offers you are an affiliate for. Just google "best cycling affiliate programs" or some variation like that, sign up for a few, and put ads on your site.

      If you can show both traffic stats and stats that ad space on your site brings customers, it will in turn become easier to sell ad space.

      Thanks. Over the last month, I have these numbers...

      Users = 982, Sessions = 1.2K, Bounce Rate = 65.3%, Session Duration= 3m 00s

      It's not much but my sites been fully redesigned and up for about a month now and this is what I am getting. I'm still producing content weekly for it. I also am signed up with google adsense running ads toi the site.
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  • Profile picture of the author cheese1688
    In my opinion, you should continue building your website and keep uploading the content. Do you track how many visitors your site receiving? Have you made any sales back in the past when you were actively running the site?
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    • Profile picture of the author RollSolo
      Originally Posted by cheese1688 View Post

      In my opinion, you should continue building your website and keep uploading the content. Do you track how many visitors your site receiving? Have you made any sales back in the past when you were actively running the site?
      I've had T-Shirts and socks that I branded and put up there and sold a few but not many. I don't have a store up there currently but I do plan on adding one this week as I still have T-shirts and socks leftover that I can sale.
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  • Profile picture of the author techemizen
    It's nice to have a side project like this when you have time. Your website getting some traffic but I would suggest adding more content and optimizing it because you would require a lot of traffic to sell ad space to brands and companies.

    Meanwhile, you can use affiliate links to earn some money, and you can also apply for Google adsense for monetization. For selling ad space you can find the marketing email if of companies and request them to consider your offer.
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  • Profile picture of the author VirtualVeena
    Kudos on your site.
    Great of you to share this info, it helps a lot to know what others are doing with regards to new sites.
    Regards.
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  • Profile picture of the author Yunix
    We must actively develop the site. Connect social networks - make a group on Facebook, a channel on YouTube, twitter, instagram.

    There are many ways to monetize a site and social networks. As long as you have little traffic, advertisers will not be interested in collaborating with you.

    But you can already place announcements from affiliate networks in similar areas - sports, recreation, sporting goods, fitness clubs and the like.
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  • Profile picture of the author hardworker2013
    You can sell ad space on buysellads dot com, there are lots of categories there.
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  • Profile picture of the author Medon
    The best thing is to try and create traffic before reaching their customer care. If you have enough traffic, you will be in business believe me.
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  • Profile picture of the author talfighel
    You have to prove to any traffic buyer that you have a curtain amount of traffic you are getting through the search engines or what ever. You can't have 100 unique visitors per month and ask someone to buy space on your website. Hope your number is BIG.
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