I've decided to invest time into my personal brand around software (integration) consulting for small businesses.
So far, I've defined 4 different personas that I'd like to serve with different offers.
My content evolves around Website, Webshop, CRM, Marketing Automation and integration of everything as well as generally about digital transformation. That all, with a technical background, but I'm trying to write for non technical people (so that business owners understand the challenges better, that they're facing).
Does that sound too broad? Should I better focus more? On what?
I'd be happy about your input.