# Formula of EPC

by Baby P
4 replies
• |
what's the EPC formula, and the result shown as %.
• I don't know in what context you are asking this question but short answer is that to calculate the EPC, you simply divide the commission generated by the number of clicks.

For example, if you receive a commission of \$20 after sending 100 clicks (visitors) to the merchant...

Divide \$20 by 100 = 0.20.

Your EPC is 20 cents per click.
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•  Originally Posted by sahi I don't know in what context you are asking this question but short answer is that to calculate the EPC, you simply divide the commission generated by the number of clicks. For example, if you receive a commission of \$20 after sending 100 clicks (visitors) to the merchant... Divide \$20 by 100 = 0.20. Your EPC is 20 cents per click.
There is a network told me that their offer EPC is 4%, but I'm not sure how it comes from. I've asked them but no reply yet.
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•  Originally Posted by Baby P There is a network told me that their offer EPC is 4%, but I'm not sure how it comes from. I've asked them but no reply yet.
I've never heard of EPC expressed as a percentage and I've been promoting affiliate/CPA offers for over 19 years. It's always been a dollar value.
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