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Formula of EPC

by Baby P
4 replies
what's the EPC formula, and the result shown as %.
#epc #formula
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  • Profile picture of the author sahi
    I don't know in what context you are asking this question but short answer is that to calculate the EPC, you simply divide the commission generated by the number of clicks.

    For example, if you receive a commission of $20 after sending 100 clicks (visitors) to the merchant...

    Divide $20 by 100 = 0.20.

    Your EPC is 20 cents per click.
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    • Profile picture of the author Baby P
      Originally Posted by sahi View Post

      I don't know in what context you are asking this question but short answer is that to calculate the EPC, you simply divide the commission generated by the number of clicks.

      For example, if you receive a commission of $20 after sending 100 clicks (visitors) to the merchant...

      Divide $20 by 100 = 0.20.

      Your EPC is 20 cents per click.
      There is a network told me that their offer EPC is 4%, but I'm not sure how it comes from. I've asked them but no reply yet.
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      • Profile picture of the author DIABL0
        Originally Posted by Baby P View Post

        There is a network told me that their offer EPC is 4%, but I'm not sure how it comes from. I've asked them but no reply yet.
        I've never heard of EPC expressed as a percentage and I've been promoting affiliate/CPA offers for over 19 years. It's always been a dollar value.
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  • Profile picture of the author mandiradebnath
    Good question asked by you. I'm also looking for the same. Glad to see your thread and answers here. Thanks to @sahi
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