A Picture Speaks 1000 Words

If a picture speaks a thousand words, then a video speaks a thousand pictures per second.

Video is ultimately one of the best ways to create the 'know, like and trust' factor when engaging with your audience. Converting an article into a video adds a whole new perceived value to the content.

It's easier and often quicker to convert a prospect into a sales with videos, than it is with text. Without video these days, your brand won't be remembered.

Articles will always have their place in the media, but videos are in most cases always better.

I constantly encourage my users to use pics and videos with their ads. So, yes. Images, infographics, videos are still a must in most cases.

Never hurts to have your content in multiple delivery forms.

But preference of consumption? That depends on the user, and the use case.

I hate recipes delivered by video.

I hate "How To Fix This Computer Thing" with a short number of steps explained by video...unless it's a complex, time-based thing. Screenshots are just fine when logging into a webmail program for the first time...but a tutorial on how to engage in a torpedo attack in Silent Hunter III would be infuriating as an article and much better served by video.

So what are the preferences of your audience?

And a reminder that there are no magic bullets.

That's one of those sayings that sounds profound, but isn't.

Who is writing the 1,000 words? What are these thousand words?

I'm going to let you in on a secret. When we are reading a well written sales piece, the images we are assembling in our imagination are always more convincing than any real photo.

A photo (and by extension a video) gives an exact representation. On one hand, it clarifies. On the other hand it limits your interpretation.

And...who is the photographer? Do they know how to sell with an image? Who created the video. Do they know how to sell with a video?

It's not the media as much as the message, and the expertise of the person producing that message.

I'm with the Claudester here.

For sure, you can look in on Insta an' gorge out on a whole buncha food an' fashion an' srs yummy ... an' video always packs compulsion smarts ...

but nuthin' beats a panorama created speshly for YOU.

Don't gotta pull on too much detail ... don't gotta flash up too much supah-specific imagry as might be EXTRANEOUS ...

(aw ... like a CREAM CAKE meltin' on a BUNNY)*

-- an' I reminded here 'bout the scariest movies evah.

Steada squirtin' blood an' full frontal monstahs, you got suggestion makes your bra leap offa your body an' FLEE.

Fear is rampant ... but you got no real clue why.

An' your heart is filled with horrah.

Which is why the effortlessly cold & mechanical online vista gotta be pumped fullah joyous wonders.

Stuff you can feel, like you runnin' your fingahs ovah it.

Commune with a Cosmos kinda works, bcs you seen how.

Tellya, you see cave paintings all ovah ... epic slayings rendered into view before anywan knew 'bout frickin' Tarantino.

Meantime, you got a whole buncha campfire stories firin' up culchah like silent whispahs packin' transformational thundah.

Here be evocational wonders, pathways to all hearts whose mirage an' truth defies all forms beyond fyootures existent as tangible shimmers could be yours.

Instantaneuously credible vapor, ready to shape up on demand.

Hey, but that is not to say I don't admire great art.

In my fantasies, I flutter back through time regulah to Leonardo's dusky stoodio an' pitch him water while he makin' with the Mona.

"Throw in sum electric blue on them lips, mebbe you can sell your helicoptah idea, sweetie."

Leonardo turns to me, his brush drippin' with burnished flesh tones. "You promised to reveal the secrets of the hipster beard. Make ready with your sublime clippers -- or be damned!"

"You want I shave your ass? Jus' cos you figure I mebbe know Elon Musk and his whole flyin' way crazy deal?"

Uh hoh. Seems the guy's historickwaahl genius caught me out.

He raises an eyebrow till the gleam of his teeth blinds me from behind his smirk. "Here in Italy, we call them donkeys. Kindly refrain from proffering immodest suggestions! And please desist from guzzling my wine like a f*cking tramp!"


* Insta Alert!!!

That is one of the ways of repurposing your content and boosting your seo rankings so yes it is effective .You can do multiple things with an article like convert it into an ebook or pdf etc

Anytime you do any form of marketing, there is no guarantee that it will work for you.

FREE marketing works for some but not for others who do that same thing.

You just have to figure out what works for you and what doesn't.

Well tyhe quote its true but its more in real world .In marketing online the right word its a video worth more than 1000 writen words

This is being done to provide alternative versions of the materials and distribute them on the internet for all the interested consumers, it is not supposed to undermine the quality and importance of written blogs and articles.