What do i do with my superstar domain?

by dcom
16 replies
So long story short. I own the domain name WeddingAdvisor.com. I had a website set up with it a years ago but have since closed it. Running the site by myself was out of my comfort zone. I'm not a tech or marketing guy and the people that developed the original site had the structure all set up wrong. Even back then people thought we were a subsidiary of TripAdvisor. Many said our name is golden thanks to TripAdvisor and HomeAdvisor.

My question is what can I do with the domain to make money? The wedding space is profitable. Should I do a directory site? Lead generation? Blog only etc? I need a vision on how I can make this profitable.
#domain #superstar
  • Profile picture of the author Ged3
    You could do some research and find out if you want to provide a profitable wedding service of some sort yourself.


    For example providing wedding stationery which is very profitable and you could do completely online.


    You could then sell wedding stationery to customers that visit your site.


    The other option is to have articles and them link them for affiliate sales.


    Either way, if you can create a profitable website it will have a good resale value.


    Hope this helps.


    Ged
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  • Profile picture of the author Jason Hodgins
    There are many highly labour intensive ways to make good revenue with that domain.

    If that is intimidating as you alluded to, outsource some good wedding related articles...like a lot of them and whip in an Amazon data feed.

    Obviously that is a ridiculously simplified explanation but it's an idea rather than let it sit.
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  • Profile picture of the author Anurag Chauhan
    Hey!
    Sorry for the non-profitable business module.
    The domain name you own is a very good one as wedding is an ever lasting proposition.
    I suggest you to employ website builder services like siteground, bluehost, etc to make your website related to wedding. Their subscription amount is nominal and they have very good back-end support. No coding is involved in setting up your website. You just have to install the ready-made templates, plugins and software and your website would be up. And then , you can customize the layout as per your liking. If you don't want to do this, for an additional nominal sum, on of the executives will set it up for you. After you get through setting up your website:
    The first thing you could do is start posting quality blogs related to wedding (be it different wedding outfits, stationary, destinations, wedding planning , et cetera) to your website and some popular reading websites like medium and the likes. These popular websites has a very dedicated and quality reader base, which will guide incremental traffic to your website and in turn help grow your business.
    Secondly, make a profile related to the above website on popular social media sites, try to advertise your services as per your budget and convenience, and join groups related to your niche.
    Lastly, approach your local physical marketplace and try to advertise your services through contact cards, pamphlets, etc to banquet halls, religious institutions..organizing wedding and explain about the services you could offer. This will also help in building links and credibility.
    Hope this helps.
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  • Profile picture of the author dave_hermansen
    There is far more involved in having a successful website than a domain name. Besides the whole figuring out how to monetize it (affiliate vs selling products), creating the site and the non-stop act of putting words/images/videos on the site that people will actually care about, you need to do a TON of SEO in that niche. A huge social presence is also usually a given. The domain name, alone, isn't going to help you rank at all.

    If all that seems overwhelming (and it should to a realistic person who isn't marketing savvy or who isn't a great writer that loves this niche and is going to make this his full time 40-50 hour per week job), you should strongly consider selling the domain name.
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    • Profile picture of the author dsimms
      Originally Posted by dave_hermansen View Post

      There is far more involved in having a successful website than a domain name. Besides the whole figuring out how to monetize it (affiliate vs selling products), creating the site and the non-stop act of putting words/images/videos on the site that people will actually care about, you need to do a TON of SEO in that niche. A huge social presence is also usually a given. The domain name, alone, isn't going to help you rank at all.

      If all that seems overwhelming (and it should to a realistic person who isn't marketing savvy or who isn't a great writer that loves this niche and is going to make this his full time 40-50 hour per week job), you should strongly consider selling the domain name.
      He could set up a wedding advisor directory, maybe charge $100 per listing. He could also charge for banner advertising, and charge $100 for guest posts or sponsored content.

      however, he still would incur on-going costs, and he would need an aggressive amount of SEO to break into the niche, but the high-reward could be worth it...

      Wedding Advisor Boston
      Wedding Advisor New York

      he can also build on that by adding lets say an amazon shop for wedding related stuff such as Wedding Advisor Shop (our recommendations) and so on...

      and I do agree with your assessment, dave, you really would have to be connected with this niche as this site would need tons of on-going content and more; Even if he outsourced, then he would be spending $1,000s of dollars...
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    • Profile picture of the author Ged3
      Originally Posted by dave_hermansen View Post

      There is far more involved in having a successful website than a domain name. Besides the whole figuring out how to monetize it (affiliate vs selling products), creating the site and the non-stop act of putting words/images/videos on the site that people will actually care about, you need to do a TON of SEO in that niche. A huge social presence is also usually a given. The domain name, alone, isn't going to help you rank at all.

      If all that seems overwhelming (and it should to a realistic person who isn't marketing savvy or who isn't a great writer that loves this niche and is going to make this his full time 40-50 hour per week job), you should strongly consider selling the domain name.



      Yes, I think Dave has made a very valid point, although the domain name is good, it will take a lot of work to get traffic to it and create a valuable site.


      You could save all of that hassle, expense and the gamble as you can't be sure that it will be profitable.


      If you sell it - you will probably get a good price from it from someone who already owns a similar wedding site, or someone with a lot of time and experience to create a profitable site.


      Ged
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  • Profile picture of the author Bjarne Eldhuset
    "Wedding" is a popular word in domain names, so if you do not know what to do with the domain name, you could list it for sale while you figure it out. If you start getting offers, you can find out how attached you are to the domain name
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  • Profile picture of the author Profit Traveler
    I would take the hint from those other places like Trip Advisor...

    Allow others to generate your content for you. Let people share their experiences and advice and tips on your topic of weddings.
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  • Profile picture of the author HarrieB
    Sell to me your superstar domain for 100 bucks.
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  • Profile picture of the author DURABLEOILCOM
    I would create a Directory of Wedding Planning Services like Halls/Venues, Djs, Catering, Limos, Tux Rentals, Wedding Dresses, Rings, Florists, Photographers, Live Bands Etc. Have it broken down by State maybe offer Thumbs Up Or Down Ratings and Reviews. Allow businesses to be "featured" for a small fee. Create an email and text marketing campaign. You are lucky to own such a great website do not sell or lose it.
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  • Profile picture of the author klixion
    Not everyone has the time or technical background to operate and keep a website going. You can always do some research on the industry and contact the top wedding advisors to see if they're interested in purchasing your domain.
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  • Profile picture of the author talfighel
    You should build a list with that website. This is the best strategy I can think of for you. The money is in the list and follow up.
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  • Profile picture of the author tomkos1234xx
    Build what it said. Wedding advising. Don't trick visitors. Make a blog like a website connected with building a list and long term business plans.
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  • Profile picture of the author JamesBrown88
    You can resell it through SEDO or any related domain name selling websites.
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  • Profile picture of the author robdob23
    One option would be to try rank the site, and make money by passing potential clients onto wedding organisers (a directory, but don't make it look like one AND curate the businesses you work with!)

    So get a cheap and nice looking website made, but then essentially link people on to good Wedding advisers or companies in general?

    A quick look at the domain stats shows its in quite a good position to be ranked... do you have any SEO skills?

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  • Profile picture of the author Janice Sperry
    Why is anyone still replying to this thread? Newbie creates his/her first thread and has never replied or thanked anyone since.
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