I have an small online business that sells 2 digital products and I'm trying to expand my reach and promote my products using social media. I've read a few articles about social media marketing that generally advise to build your audience by posting quality content etc on a regular basis. Although I do believe this is the right approach for blogs, I don't know how to apply that to my situation:
I have only two products that are updated on a regular basis but not frequently enough to be used as content on social media. And I dont have a blog so I don't write articles on a frequent basis (and I don't plan to, that is not my area of expertise). So how do you best use social media to promote products when you are not a content creator per say? What approach would you recommend?