I need help getting conversions for CPA Offers

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It's not the traffic source.

What are you doing with the lead once they click through? Sending them directly to the third party's booking page?

I run a classified site and over the years I've seen it all. Good, bad and ugly. Sometimes I have users contacting me wondering why their ad / link are not making any conversions for them. When I visit their ad I can clearly see why they are not having any luck with their ad. Almost always they have a poorly designed, confusing landing page. Even if you can figure out their landing page you will be referred to another page, but even then your troubles are not over. You still have to click another button to get to a third page - then and only then you are home free. Who, in the world, has this kind of patience? I don't.

I am not saying that's your issue, it's probably not. Since you mentioned that your PPC campaigns got you no conversions I am beginning to wonder if your landing page has some issues that need to be addressed. The thing is PPC (if done correctly) IS the right traffic. It's probably the only right traffic. You probably can't share your aff. link on here, but it would be interesting to have a look at your landing page.

Thanks for the input guys.

Reason why I say I think it's the traffic source is because I have seen 2 guys showing live videos of them running their traffic on a Network with the clicks and conversions coming in and that was without landing pages but linking directly to the Network's Offers. Of course no one will share their secrets so I could not find out anything.

Regarding my campaigns. I had gotten 2 of the top current offers from a Network with my AM telling me the best days and time frame and specific Geo's for those offers. I had an experienced guy build the landing pages for me which my AM had seen and said it was good yet still no conversions.

You are eating the wrong way. First, build a good website - one with authority.
Then you can bring the source to the destination.
You could then funnel traffic to your website.
You need a station for the train to halt at.
You cannot just direct the trains to go to a place where there are no stations.

First, build authoritative website, and then you can bring traffic to that website.

Sorry for the negative experience with promoting CPA offers on several advertising platforms, yet without getting conversions! I believe CPA marketing is not a business anyone can just venture into without first ensuring that there's a ton of organic traffic coming through a personal website. Most traffic you get from several advertising platforms might be nothing but robots. So, you wouldn't expect to see conversions, as robots cannot convert.

Are you split testing and optimizing your landing pages? Does your offer allow email traffic? If it does I suggest building some landing pages around your offer and work on optimizing for the lead and then the CTR in your emails. PPC is good targeted traffic to test your landing pages. Don't be afraid to spend a little money to work on your conversions.

If budget is tight you can use something like facebook groups or twitter to send some free traffic and once you have that converting you can run some paid ads. Of course just make sure you have tracking set up with goals or conversions to see where the leads are coming from.

First build a simple squeeze page and get optin ; if somebody optin you can rest easy there is no problem with traffic source...

Tik Tok! & also create a custom landing page that the person lands on BEFORE the cpa offer link.

Crush it

Mike, you did not say if anyone's clicking on the ads, if anyone's arriving at the landing page.


Assuming people are getting to the landing page, what are the options people have when they make it to the landing page?


Is one of the option to get something for free in exchange for an email? If yes, that's your problem. You're driving the traffic there, they buy, but from the site owner's emails so you don't get the credit.

I hate fb ads... I used them years ago and always got rejected.
Did you use the right keywords? I always tell my customers, keywords are the KEY!

Don't waste your money then. Do organic SEO for your business.

If you are still into it you can try AdMaven, worked with them a long time ago and I was quite satisfied.

What others said - traffic is important, but make sure your offer is perfectly designed in terms of user experience. Also, check if your copywriting is conversion oriented (do you talk about benefits users can have?) Without changing traffic sources, changes to landing page and copywriting can increase your conversions several times I guess (unless you are CRO expert already).

dont buy ads for cpa leads

I'm pretty new at this and have been asking my mentors about paying for Google Ads as I have a credit waiting to be used from a previous business. Their advice was to get organic traffic first to see what converts best, or at the very least have 10 good solid posts to be able to split test (am nearly there).

Naturally, I don't want to wait long enough to see what converts best (the site is 3 weeks old) so this is very interesting to me.