PoD Marketing applies to both online and offline.
Online there are numerous websites that sell t-shirts, caps, coffee cups, etc. Offline as well with some exceptions. For the most part, both are profitable and the profit margins are determined by the marketing. At least that is what I have discovered.
One thing that determines a profitable PoD business starts with "creative minds" supported by "excellent graphic designers" and ends with PoD Marketers.
Over the years I have found that I can hire "excellent graphic designers" and rub shoulders with "excellent Marketers" in this very forum. However, one important element is missing and I have learned that element is more important than the others... Creativity.
A Creative Mind (Creativity) is what all good companies seek. After all, excellent graphics artists are easy to source theses days, Fiverr is an example. The PoD Creative Mind is not easy to source and when a company does obtain one - they tend to take very good care of them.
"Freelancers with the creativity to meet the markets demand are in high demand."
Here is what I know about myself. First, I am not a graphics designer. Second, I love messing with graphics. Kinda like a fisherman that loves to fish, but does not eat fish, lol.
What I do for creativity, inspiration, etc. is nothing new. I love to sit at malls, flea markets and auctions observing everybody, everything and anything that makes my imagination get off the porch. Sometimes I jot down ideas and at other times I make a sketch.
Later, I love to crank out amateur (that is what I am) designs on Microsoft Paint and GIMP. This is what I call PoD Ideas.
Then there comes a time that you may want to know if you have a winner or loser. First, I personally feel that if anyone has an idea or two and takes action is a... winner. On the other hand, if that idea does not agree with the market then you do not have a loser, yet for another time maybe. In that event just move on to the next idea and keep on trucking.
Hey, the day will come.
Care to share some of your PoD Ideas? Look, they don't have to be perfect. They only need to get your idea across. Remember, PoD companies seek creativity almost everyday.
I'll starts with a few of my lame ideas to break the ice.
Here is one. There is a small story behind this idea. In the news it was reported that dogs and even rats can detect COVID 19. Why not create a PoD t-shirt and see where it goes.