The First Step in Infographic Outreach: An Infographic That Looks Great

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This infographic from Unbounce got them backlinks from Moz, SEJ, CrazyEgg, etc..

1,500 links in all. Must be a great resource, right?

No, not really.

If you look closely at the green SEO section the advice is stuff like:

Do lots of link building!

Architect your site for search

Set up webmaster tools

Really, the content itself is "lackluster" to put it nicely.

But just look at the graphic. To say it's "eyecatching" is an understatement. It's beautiful. The colors, the data visualization. 10/10 on looks.

The takeaway is simple: If your content is shit, make sure it at least looks amazing.
#great #infographic #outreach #step
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