When it comes to category naming, how important is including keywords in the name?
Say, purely as an example, I am running an Elvis ecommerce site, what difference would naming my categories be from:
Elvis Artwork (example url: elvisshoppingsite.co/elvis-artwork/picture)
Elvis Tours Memorabilia
Artwork (example url: elvisshoppingsite.co/artwork/picture)
From a user perspective, they already know they are on an Elvis website so the Elvis pre-fix does not provide the best experience, but does it add value from an SEO perspective?
Many thanks for any advice!