Amazon Book marketing

Facebook groups works for some niches

If you're into Fitness or other graphics-friendly niches, try Instagram and Pinterest

You can use publishing tools like Jarvee to SEMI-AUTOMATE the process

Congratulations on your second Amazon book.

First, you could try offering maybe the first chapter of the book for free for an opt-in. From there you can send them emails to promote your book.

Another thing you can do, is offer your book at a lower price to get those first buyers. Starting at $0.99 for maybe like a week and then you can bump up the price once you start getting some sales.

Also, finding places where people in your niche hangout is good way to get some sales. Find blogs in your niche and offer to write a guest post on their blog. Find them on social media and on forums.

Be Everywhere

Be on Twitter, on Facebook, do interviews just find where the people are who would be interested in your type of book and go where they are and interact with them. Keep doing this and once your book has quality content you will have no problem getting sales.

Be sure your domain address is mentioned several times in your book so you build traffic from your readers.

Even at the back of the book as a resource.

And build a list so you can announce your next book and or competitive complimentary products to sell.

You can promote the book in different facebook groups with excerpts or quotes along with promoting through your profile. Engage your audiences with appealing graphics of the promotional content. Running paid ads on Facebook and Google ads might also be a good idea.

you can share your book on the various social media page and online forums. You can also sell some books for a lower price to the book enthusiastic in these book clubs and ask for a good review. This will increase your reputation.

Remember to ask for reviews in your book.

do paid advertising on amazon and do contest

A few years ago, I read a statistic that 80% of the books are bought by 3% of the population. People are either book buyers or not. Readers go online to ge free downloads or go to the library.

Go where book buyers go.


So.....
I spend nearly all my attention (on marketing my books) on Amazon. They have a great PPC book advertising program. My average advertising cost is about 2% of my sales.

I also read other people's books in my niche, and leave reviews. I've left so many reviews that mine are almost always one of the first ones listed. I put the word "Author" after my name and I get people buying my books from there.

And because I've bought a few copies of my own books on Amazon, and buy other Author's books on Amazon...I get listed quit often in the "People who bought this also bought..." listings. This is when someone is looking at a listing of someone else's book in your niche. These are free.

I get quite a few book orders by posting videos on Youtube. I give free content and put a link for a book in the description. Again, all free marketing. Like ads that are free...that never go away.

I also have a blog. Many of my posts here are also on my blog, including a link to an applicable book I wrote. And I post short portions of my books as blog posts. All free marketing.

Reviews on your book also raise you on the listings. So get your friends to write a review.

Do you want an instant boost in book sales? Find a person on Youtube that interviews authors in your niche. Do a 60 minute interview (Them interviewing you). Give great content. The interviewer will be happy to plug your book if you send them a copy.

I sell most of my books this way. Message them. Believe me, they are looking for new content...right now.

Write a column in an industry trade journal, or newsletter. You wont get paid, but you'll sure sell books.

Have you tried interviewing your own book buyers about results from reading your book?

I am not an author, but what I do for selling books as an Amazon affiliate is interview business owners and c-level managers about books they've read.

These interviews are submitted as syndicated articles to relevant industry trade journals, magazines, newspapers, and often corporate websites and newsletters.

This marketing model provides a powerful implied endorsement from not just the publications and corporations, but also a tacit recommendation from the person being interviewed.

In addition, the person interviewed usually will brag to peers, colleques, associates, friends, etc about "appearing in print"; passing out reprints and giving me referrals.

In my not so humble opinion, there is no better method for driving massive qualified traffic than going directly to customer influencers or leaders in businesses/industries who are using the product you're promoting.

BTW, this works on virtually any product available on Amazon. Just about any book or product used in business or industry can be found on Amazon.

There is tons of free info here: https://kindlepreneur.com/

al

Another thing that has worked well for me is a video book review on Youtube...or a popular book in my niche. I've done dozens of these. Why? Because these people are readers of books in my niche.

The reviews are authentic. I've really read the book. But of course I am also an authority in the field, so that shows up in the reviews. Many of the viewers then click on my link to a related book I wrote.

Again, easy to do, it's free, and the effects last for years.

I do the same thing on my Blog. And on the blog, I post a link to the Youtube review.

This is an important point, which seems to have been missed by the OP. Writing a book makes you an authority of your topic, at least in the perception of your targeted audience.

Leveraging this position is widely used in marketing, especially for quickly establishing stronger "credibility" or authority in competitive fields.

For example, I write syndicated articles extensively in a wide variety of different niches (under various pen names), which does much of the heavy lifting in marketing affiliate products.

This makes it a fairly simple process (as a writer who "specializes" in...) to obtain an interview with a corporate heavy weight (ie influencer) who is using a particular product or book for which I can promote as an affiliate.

Now called "influencer marketing", especially in social media, this method has been around for decades. The Oprah Whinfrey "book club", for example, was perhaps the single most powerful influence for 85+ obscure titles to have become very popular bestsellers. Sales in some cases reached several million copies just from her "reviews" alone.

Find away of getting it toTikTok.