So I sell primarily on my own website. I have about 2000 items. I also sell on eBay and Amazon, but because a) They take 18% of the sale, and b) there is competition there that drives the price down, obviously it's desirable to have the customer go direct to our website when ordering again in the future. I'm looking for any ideas of what to include in that initial eBay order. We've tried coupon code postcards which work somewhat. We've tried little notes informing them of our website and avoiding the "middleman", and that's worked some too. But wondering if anyone has any other ideas on what incentives we can give customers on that first eBay or Amazon order to entice them NOT to go through E/A. Our website is simple, and has a simple checkout.
How to direct eBay customers to my own website when re-ordering
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So I sell primarily on my own website. I have about 2000 items. I also sell on eBay and Amazon, but because a) They take 18% of the sale, and b) there is competition there that drives the price down, obviously it's desirable to have the customer go direct to our website when ordering again in the future.
I'm looking for any ideas of what to include in that initial eBay order. We've tried coupon code postcards which work somewhat. We've tried little notes informing them of our website and avoiding the "middleman", and that's worked some too. But wondering if anyone has any other ideas on what incentives we can give customers on that first eBay or Amazon order to entice them NOT to go through E/A. Our website is simple, and has a simple checkout.
Thanks
I'm looking for any ideas of what to include in that initial eBay order. We've tried coupon code postcards which work somewhat. We've tried little notes informing them of our website and avoiding the "middleman", and that's worked some too. But wondering if anyone has any other ideas on what incentives we can give customers on that first eBay or Amazon order to entice them NOT to go through E/A. Our website is simple, and has a simple checkout.
Thanks
- dave_hermansen
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