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What's the noise about quiz funnels? Are they really good strategy to channel traffic to your offer? Does anyone have any experience that would like to share?
#funnels #quiz
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  • Profile picture of the author Jason Kanigan
    Originally Posted by 55sadhikar View Post

    What's the noise about quiz funnels? Are they really good strategy to channel traffic to your offer? Does anyone have any experience that would like to share?
    You'll have to find out for your funnel by testing.

    There are no magic bullets. Yet in the marketing world there are always magic bullets being offered...some years ago it was whiteboard video makers. Remember those?

    Gimmicks up front.

    A promise to take away the hard work of finding good traffic sources.

    Here's the problem, both then and now:

    A lot of people went broke paying for monthly subscriptions to whiteboard video making software that never brought them a single lead.

    A gimmick up front is not a traffic source.

    A gimmick up front is not a business.


    Many of you need to hear this again and again. I've watched some people here chase the magic bullets for 10 years.

    Is a quiz funnel (not a new idea at all, by the way... "Ask" has been around for years as just one example, and I'm sure you can find examples in print media from decades back) "good for channeling traffic to your offer"?

    Probably not.

    A quiz funnel is not a traffic source.

    It is a structure you hook your traffic source up to and send it through.

    Its purpose is to QUALIFY or filter leads...and that can only happen if you use the quiz structure correctly.

    Misuse followed by whining is the likely outcome here.
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  • Profile picture of the author 55sadhikar
    So I guess if you want to build huge list fast, it would be effective I reckon?
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  • Profile picture of the author newxxx
    depends on your traffic source - people interesting in cooking probably wouldn't want to take a quiz on what brand screwdriver is best
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  • Profile picture of the author oppyeaunome
    Everything comes down to a test. If you want to see if something is working online the best way to do that is with a test.

    You will never know until you test. Buy traffic and run that traffic to a page with a quiz and check the results for yourself.

    From there you'll be able to tell whether it works for your particular niche or not.
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    • Profile picture of the author 55sadhikar
      Originally Posted by oppyeaunome View Post

      Everything comes down to a test. If you want to see if something is working online the best way to do that is with a test.
      As a marketer you must test to find out. I am on your side with that...
      However, it is always good idea to find out some third party reviews before you decide to act.
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  • Profile picture of the author starbaby
    Quizzes make social media posts go viral
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  • Profile picture of the author Jeffery
    In my experience quiz funnels of any type do 'not' have a place in the "sales funnel", especially "before the conversion."

    Asking a potential customer to complete a quiz before the conversion is a distraction in the sales process and typically causes prospective customers to become frustrated by jumping through hoops and bail out of the sales process.

    The only time I implement an "optional" quiz is within a membership site and a customer newsletter based on customer feedback. The keyword here is "customer" being someone that has already spent money on my product or service.

    Example: A staple product wherein the price never changes and I make my money through addons. WordPress theme and addons to be specific. Within the membership area customers have choices and only pay for those choices, so a simple quiz that communicates to me "why" they will pay for the addon is all that I require to base my decision on.

    That's it. Nothing more than that? Not quite. Some people say something similar to "The customer is always right." "Give them what they want." etc. etc.

    My own take on it differs in I explain "why" they may not be right and I explain that I "sell" and support what they "need" vs, what they think they want. My customers have come to rely on me to steer a steady course and get to where we need to be in terms of conversions be it sales, optins, etc.

    Online wise, more and more potential customers do not want long drawn out of "anything." They want short and sweet. Don't distract potential customers away from the sale - Never! That's what membership sites and newsletter are for - only after you make the conversion.
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  • Profile picture of the author Ben Goodman
    Hi there. I agree with the other members who said that testing is key.

    I've had a lot of success with quizzes for growing email opt-in lists where we nurture the sale over time.
    1. People love taking a well-done quiz so it feels like entertainment, not selling
    2. They get the user to self-identify a problem which far more powerful than us telling them
    3. They naturally lead to an opt-in to get a copy of the results or more info on the topic (your product which solves the problem)

    Definitely worth testing it out.
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    • Profile picture of the author 55sadhikar
      Originally Posted by Ben Goodman View Post

      Hi there.
      I've had a lot of success with quizzes for growing email opt-in lists where we nurture the sale over time.
      @ Ben Goodman; on what niches did you have success with? How long is the quizz generally? Quiz traffic is cold traffic, did they buy any low-dollar ticket item after the quiz; when I say low-dollar I mean something under $47.
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      • Profile picture of the author Ben Goodman
        Hi @55sadhikar. I've had success with quizzes in the self-help space. They're short - usually 3-5 questions. Getting the email address is key.

        Definitely low priced product - often around $7 to get them to buy without overthinking it.

        My favorite funnel for this is:
        1. $7 lead-in program
        2. Offer free trial to monthly membership
        3. Upsell to higher priced program with 1-click
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  • Call me a word loon, but sumthin' 'bout QUIZ says DIFFICULTER THAN NAHT A QUIZ.
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  • Profile picture of the author writeaway
    Quiz-based funnels can make quite a bit of money on social media

    The key is to REVERSE ENGINEER already popular quizes and place your version on an ad-ready or email collection ready platform

    You also need to distribute these quizes

    You can try doing it yourself or you can hire a VA to do it for you

    They can sift through tons of FB groups to find the best fit

    They can use scheduler tools to post your FB group posts in a way you won't get SPAM FLAGGED

    They can even use FB comments to drive traffic

    You can find cheap hourly-based VA's via Fiverr

    If you prefer quota-based VAs, try Cognoplus or Conzultya or similar services
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  • Profile picture of the author samsabir
    Test your strategy out! You have unlimited online resources and mediums to do so! For some people, funnel quizzes work out really well. You would have to find out their effectiveness yourself through a testing quiz to see the results and feedback.
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  • Profile picture of the author Gambino
    Quizzes can be very effective in the fitness space if you're looking for the ability to go viral and capture leads. Follow up with an email sequence before getting to any offers.
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  • Profile picture of the author hsvdm
    Quizzes get 75% of their traffic from social media, so you must design your content in a way that differentiates from the norm when your prospect is scrolling through their news feed.
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