Quiz Funnels Anyone?

You'll have to find out for your funnel by testing.

There are no magic bullets. Yet in the marketing world there are always magic bullets being offered...some years ago it was whiteboard video makers. Remember those?

Gimmicks up front.

A promise to take away the hard work of finding good traffic sources.

Here's the problem, both then and now:

A lot of people went broke paying for monthly subscriptions to whiteboard video making software that never brought them a single lead.

A gimmick up front is not a traffic source.

A gimmick up front is not a business.

Many of you need to hear this again and again. I've watched some people here chase the magic bullets for 10 years.

Is a quiz funnel (not a new idea at all, by the way... "Ask" has been around for years as just one example, and I'm sure you can find examples in print media from decades back) "good for channeling traffic to your offer"?

Probably not.

A quiz funnel is not a traffic source.

It is a structure you hook your traffic source up to and send it through.

Its purpose is to QUALIFY or filter leads...and that can only happen if you use the quiz structure correctly.

Misuse followed by whining is the likely outcome here.

So I guess if you want to build huge list fast, it would be effective I reckon?

depends on your traffic source - people interesting in cooking probably wouldn't want to take a quiz on what brand screwdriver is best

Everything comes down to a test. If you want to see if something is working online the best way to do that is with a test.

You will never know until you test. Buy traffic and run that traffic to a page with a quiz and check the results for yourself.

From there you'll be able to tell whether it works for your particular niche or not.

Quizzes make social media posts go viral

In my experience quiz funnels of any type do 'not' have a place in the "sales funnel", especially "before the conversion."

Asking a potential customer to complete a quiz before the conversion is a distraction in the sales process and typically causes prospective customers to become frustrated by jumping through hoops and bail out of the sales process.

The only time I implement an "optional" quiz is within a membership site and a customer newsletter based on customer feedback. The keyword here is "customer" being someone that has already spent money on my product or service.

Example: A staple product wherein the price never changes and I make my money through addons. WordPress theme and addons to be specific. Within the membership area customers have choices and only pay for those choices, so a simple quiz that communicates to me "why" they will pay for the addon is all that I require to base my decision on.

That's it. Nothing more than that? Not quite. Some people say something similar to "The customer is always right." "Give them what they want." etc. etc.

My own take on it differs in I explain "why" they may not be right and I explain that I "sell" and support what they "need" vs, what they think they want. My customers have come to rely on me to steer a steady course and get to where we need to be in terms of conversions be it sales, optins, etc.

Online wise, more and more potential customers do not want long drawn out of "anything." They want short and sweet. Don't distract potential customers away from the sale - Never! That's what membership sites and newsletter are for - only after you make the conversion.

Hi there. I agree with the other members who said that testing is key.

I've had a lot of success with quizzes for growing email opt-in lists where we nurture the sale over time.

1. People love taking a well-done quiz so it feels like entertainment, not selling
2. They get the user to self-identify a problem which far more powerful than us telling them
3. They naturally lead to an opt-in to get a copy of the results or more info on the topic (your product which solves the problem)

Definitely worth testing it out.

Call me a word loon, but sumthin' 'bout QUIZ says DIFFICULTER THAN NAHT A QUIZ.

Quiz-based funnels can make quite a bit of money on social media

The key is to REVERSE ENGINEER already popular quizes and place your version on an ad-ready or email collection ready platform

You also need to distribute these quizes

You can try doing it yourself or you can hire a VA to do it for you

They can sift through tons of FB groups to find the best fit

They can use scheduler tools to post your FB group posts in a way you won't get SPAM FLAGGED

They can even use FB comments to drive traffic

You can find cheap hourly-based VA's via Fiverr

If you prefer quota-based VAs, try Cognoplus or Conzultya or similar services

Test your strategy out! You have unlimited online resources and mediums to do so! For some people, funnel quizzes work out really well. You would have to find out their effectiveness yourself through a testing quiz to see the results and feedback.

Quizzes can be very effective in the fitness space if you're looking for the ability to go viral and capture leads. Follow up with an email sequence before getting to any offers.

Quizzes get 75% of their traffic from social media, so you must design your content in a way that differentiates from the norm when your prospect is scrolling through their news feed.