We talked for about an hour, and his primary piece of advice was something that I'm sure none of you have ever heard before....Ready?
The money is in the list
Mind blown right?!?!!
Ya I know you've heard it a bazillion times before, and so have I. Until this conversation though, I really never knew how to actually take advantage of "my list" (which is now around 8,000 people).
I literally have been making a living off one single product for about 2 years now, and after people buy it I have nothing else to sell them.
About 2000 people on my list are "buyers", and the other 6000 people have never bought anything.
After someone joins my website for free, they are sent an initial series of 4 emails. Each of these emails is designed to get them to buy my ridiculously cheap product for $69. If they don't end up buying within this initial series of 4 emails, then I tend to make a lot of sales by shooting out "holiday sales", which is where I knock 20% off the price. I do that about twice per year.
That is what I have been doing for about 2 years now, but I still never understood what this "list" was so valuable. I mean, ya it was nice for these holiday sales, but other than that this list just costs me money each month. I NEVER could figure out how this list was as valuable as everyone says.
Well, here is the big "aha moment"....
He told me that you have to build a RELATIONSHIP with the list. I've heard that before too, but I never really paid any mind to that aspect of it, nor did I ever consider how important doing such a thing could be.
He told me that I should place just as much priority into writing just 1 weekly email (or more) to my list as I do into creating a new YouTube video each week. He said that that simple act alone is the difference between a business that does "okay" vs a business that makes a TON of money.
I never thought of it that way. I only thought of it in terms of the initial 4 emails, along with the occasional holiday sale. It never occurred to me to shoot out awesome FREE content to this email list just like I do to my YouTube channel.
So the theory is that as the list continues to grow and grow, and those who are on it come to really get to know me and actually look forward to my emails each week, then I can simply "sprinkle in" offers here and there. Let's say that every 4th email has some kind of soft sales pitch, or a subtle mention of a product...whatever...
The point is that I have a means of directly contacting these people on a regular basis. If people come to recognize me as a value-giver (like my followers on YouTube and in my Facebook group see me), then they will continuously WANT to hear from me.
In moving forward, he said that I literally could create any product that I want, at any price point and a percentage of these people that I have an established relationship with will gladly buy it. He strongly suggested that I should create a product that has a $349 price tag on it.
So...value, value, value, value, mention of a new product (or existing one), more value, value, value, another soft pitch, etc...
It makes PERFECT sense.
He told me that with my following and consistency that I should EASILY be clearing $10K per month. He talked about that number like it was chump change too.
I'm SURE that I've been told this exact thing many times, but it literally just clicked for me the other day during this SUPER RANDOM phone call with someone from another country (he's been a member of my site for about 3 years now).
It was like a gift from the universe, or some crazy woo woo stuff like that .
Just figured I'd share!