The mental buy button

by WF- Enzo Administrator
3 replies
Ahh the buy button. That one requirement whenever someone wants to post a WSO. That final hurdle to finally getting the latest GPU you just bought online. But there's more to than just making a purchase. Watch this TED Talk as SalesBrain Chief Neuromarketing Officer Patrick Renvoise talks about his discovery of the buy button inside the brain.

#button #buy #mental
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  • Profile picture of the author writeaway
    Thanks for the great share.

    Any aspiring copywriter should definitely look into the science behind the buying impulse in addition to it's more frequently covered "art" side.
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  • Profile picture of the author shuvoimtiaz
    Wonderful presentation. He made me interested about Neuromarketing. I have already started to search about it.
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  • Profile picture of the author Medon
    Application of science to marketing is a new concept that is yet to be understood by most marketers. How it uses brain activity to measure human being response is still a bizarre . The TED has indeed tried to simplify it.
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