I'm currently working on building a second website that consists of just 1 single course and 1 single eBook. I will probably price the new course at $99 and the eBook at $19.
Just recently, I was given the advice that I should send out weekly emails to my list - both buyers and non-buyers. This weekly email should always give value such that people want to open them (stories, free content, etc.). Then, I can mention my products or even affiliate products in these weekly emails without coming across as annoying and too salesy.
Is this a "sales funnel"?
If not, what steps should I take to creating one of these based on what I have already?