Creating a brand name

by WF- Enzo Administrator
12 replies
Microsoft. Uber. Freelancer.com. Apple. AirBnb. Lenovo. Apple. These are some of the big brands easily identifiable by everyone. Watch this short TED Talk as Jonathan Bell gives advice on creating a lasting brand name.

#brand #creating
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  • Profile picture of the author kelly jhowse
    Can the brand name be on the person because it is indeed difficult to come up with some unique name? well said about the abstract name.
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    • Profile picture of the author Medon
      Originally Posted by kelly jhowse View Post

      Can the brand name be on the person because it is indeed difficult to come up with some unique name? well said about the abstract name.
      Certainly, anything can be a brand name. It all depends on the effort you put in marketing your outfit.
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  • Profile picture of the author Profit Traveler
    Great Share.

    As a Newbie I can remember there was a site that gave you an Instant Valuation on a Domain name but it displayed your valuation right after to public....so I opened up a registrar window got it ready to resister the domain instantly....It was something silly like BoobsMe.com or Boobs.Me and the Valuation said something like $3000 So I clicked Purchase...GONE! Lesson learned.

    Google I also thought was the silliest domain name ever.

    Creating catchy domains/assets....fun as H.

    I created a Thread here years ago different profile where I just asked people to give me a niche and I would create a Domain for them. Someone was asking me what is in it for me but I just love doing it.

    I got a few niches hit them right back with Available domains and they were actually grateful.

    But later unexpected I began to get PMs from a few people asking for help with Domains and KAChing. Sometimes it pays to just be generous up front.
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  • Profile picture of the author BouPLy
    creating brend name it not a big deal , big deal as for me plan your stepts in your bussines correct so that in the end dont lost everyhting .
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  • Profile picture of the author Matthew Stanley
    Thanks for the share. I worked for a company that literally spent millions over the years on research / consultants for new product names .... only to "learn" (or continue to fail to learn) that great product / addressable market / actual consumer demand is infinitely more important. That said, not selecting a "bad" name *is* important imo. As an example, there's a new-ish video app you may be familiar with called Quibi which - though backed by some of the biggest names in entertainment having raised almost $2 billion in funding - is a name whose pronunciation I overheard people heatedly arguing about as recently as yesterday
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  • Profile picture of the author Jeffery
    The name of the domain does not create the brand because a "brand" is how the public perceives everything from your product in terms of quality, the style of how your company treats their customers, etc.


    Sure, a short and catchy "domain name" is better than a long and semi-catchy "domain name" and both will typically be easier for the public to remember? Not entirely!


    The "brand" of the company is easier for the public to remember and typically converts.
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    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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    • Profile picture of the author Medon
      Originally Posted by Jeffery View Post

      The name of the domain does not create the brand because a "brand" is how the public perceives everything from your product in terms of quality, the style of how your company treats their customers, etc.


      Sure, a short and catchy "domain name" is better than a long and semi-catchy "domain name" and both will typically be easier for the public to remember? Not entirely!


      The "brand" of the company is easier for the public to remember and typically converts.
      Sure a brand is the service you give, the utility customers derive from the product and stuff. Look at coca cola, just say the word Brrrrrr and the audience will know you want to talk about coke.
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      • Profile picture of the author Jeffery
        Originally Posted by Medon View Post

        Sure a brand is the service you give, the utility customers derive from the product and stuff. Look at coca cola, just say the word Brrrrrr and the audience will know you want to talk about coke.
        I don't know about that. I'm fairly certain if I go to a fast food restaurant, McDonalds in TN for example, and say "I'll have one large brrrrrr please." the person behind the counter will be confused.

        Now if I do the same in Wooster they will probably think I mean I want one frozen T.V. dinner.
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        In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author dsimms
    a domain name is just a name until it is perceived as a brand. Amazon could have just as easily tanked back in the day, and no one would have given it much thought, just because you think a name is brandable is meaningless until there is some level of success that makes the brand successful.

    I have a two-word domain, very easy to remember, very popular in terms of keywords, however, unless I can get it off the ground, then it is just another domain/name that I pour a lot of money into...I have had a number of people tell me, your domain is awesome, nonetheless, it is meaningless until you can get a brand/name off the ground.
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    • Profile picture of the author Jeffery
      Originally Posted by dsimms View Post

      a domain name is just a name until it is perceived as a brand. Amazon could have just as easily tanked back in the day, and no one would have given it much thought, just because you think a name is brandable is meaningless until there is some level of success that makes the brand successful.

      I have a two-word domain, very easy to remember, very popular in terms of keywords, however, unless I can get it off the ground, then it is just another domain/name that I pour a lot of money into...I have had a number of people tell me, your domain is awesome, nonetheless, it is meaningless until you can get a brand/name off the ground.
      I have a two-word domain, very easy to remember, very popular in terms of keywords, however, unless I Market it, then it is just another domain/name that I pour a lot of money into...I have had a number of people tell me, your domain is awesome, nonetheless, it is meaningless until I Market it.

      Fixed that for you.
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      In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Gotta hope we can all move on from brands.

    Sounds way too much like crap hieroglyphics burned onto horses.

    Prolly I would wear Nikes if'n they quit puttin' their dom ass first.

    Tellya, I wanna see pathways on out ... stories don't make nowan delood 'emself they GANDALF.

    Bcs the gulf between the BRAND's hero story an' yours prolly don't match up zackly how they write it out.

    We diggin' deepah rn.

    Wishin' for anonymous benevolent enterprise an' trooly delish supersneakystuffs beyond I GOT REEBOK SPLATTED ON MY TITS.

    Tellya, ima real pukesy, branded on out.

    I called my bestie today an' she said, "You may become invaluable sometime around 2023. *squeee*"

    Typically, I trust her beyond all reservation -- but 5 minutes later she was throwin' up real heavy aftah too many cocktails an' her guy crashed his car into a tree.

    Call it lousy, but I guess the abyss has sum kinda certainty.

    Brands!
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    Lightin' fuses is for blowin' stuff togethah.

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