The downside to marketing data
User data privacy is such a big word today, that merely reporting something like "Acme App T&Cs raise flags on how they handle user data" already causes everyone to panic, and security experts to dig in on whats' going on. Watch this TED Talk as Kirk Grogan, marketing and sales strategist, talks about how marketers haev the power to change buying behaviours and beliefs. He also argues that we've passed the point of no return and that the same tech used to guide us to buying our favourite pair of jeans are also used for something more extreme.
