I wanted to share a case study on one of the ways I've been successfully making affiliate sales on Clickbank.
This case study involves paid advertising so if you're looking to make money with free methods this is not for you.
*** UPDATE OCTOBER 22: New video with all my case studies in one video. It's a long one, but shows 5 different ways of successfully promoting Clickbank offers:
ORIGINAL BING ADS CASE STUDY VIDEO:
*** UPDATE OCTOBER 14: New video showing how Bing Ads direct linking can work with any affiliate network (not just Clickbank):
*** UPDATE OCTOBER 9: New Bing Ads/Clickbank case study video. The video includes campaign setup, and results:
*** UPDATE OCTOBER 1: New Clickbank & Native Ads case study video. Although this thread is about direct linking a lot of people have asked me to do a native case study as well. The video includes product selection, campaign setup, and results:
*** UPDATE SEPTEMBER 25: New Bing Ads/Clickbank case study video. This time using a landing page with broad match keywords. The video includes results:
*** UPDATE SEPTEMBER 15: New Bing Ads/Clickbank case study video. This time using a landing page. The video includes results:
*** UPDATE AUGUST 21, NEW CASE STUDY VIDEO USING GOOGLE (MORE TRAFFIC, FASTER RESULTS):
TESTIMONIALS FROM PEOPLE WHO HAVE IMPLEMENTED THE METHOD IN MY VIDEO:
| From Guy: |
| From Erik: |
| From Thomas: |
Thanks, Dave, for your inside into this case study. I am very new to the affiliate market but thought that I will give it a try.
Due to Corona, I had some extra time to read and try out the affiliate stuff. I tried your case study last weekend and it hit me like a rocket.
I tested three different products. Since then with one product I made sales.
15th Aug $245.16
16th Aug $203.96
17th Aug $102.21
| From Emon: |
Thank you so much, Dave. By the grace of Almighty Allah I made my first sale with your teaching.
- Clickbank account
- Bing Ads account
- Find a product in the Clickbank marketplace that converts but doesn't have crazy competition
- Set up a direct linking campaign using Bing Ads (no tracking software like Clickmagick required)
- Prove your campaign's stability by making commissions over a few days and then repeat with a different product to build up a suite of money-making Bing Ads campaigns
1. Find a product
Head over to the Clickbank marketplace and hit the search button to list all marketplace products. At this point the products will be listed in popularity order.
Go to the filters bar on the left and filter on the following:
Gravity: Filter to a gravity of between 20 and 70. This filter will give you a list of products that are seeing success with affiliate promotions but haven't been overrun with affiliates yet (ie. 600+ gravity products)
Date added to marketplace: Filter to the last 2 months. This filter (combined with the above gravity filter) will give us popular products that are new.
Check out the products that remain and decide which one you want to promote. One of the criteria I use to decide what *not* to promote is that I avoid promoting MMO products on Clickbank. That's because most people interested in MMO already know about Clickbank and are likely to buy a product they like through their own affiliate link, or refund, or both
2. Setup a direct linking campaign
Now that you've got a product to promote, head over to Bing Ads and set up a campaign.
We're going to create a campaign to get clicks for people searching on the product name- so make sure you check the vendor's affiliate terms to ensure they allow (or don't specifically disallow) brand bidding.
The campaign should target the product name on exact match (product name in square brackets). That way, when someone searching Bing types in the product name your ad is going to show up. It's important we target these people because they are warm leads.
When you set up your ad you don't need to make any crazy promises, the traffic is warm afterall.
The most important part of your ad setup is the urls you use. The final url (which is the url displayed in the ad should be the url of the sales page, ie. not your hoplink). Your hoplink goes in the tracking template field (under "Ad URL options").
The tracking template is traditionally used by tracking software and Bing sends the traffic through this link rather than the final url (provided that the visitor eventually lands on the final url). You can test that this all functions correctly using the Test button.
3. Prove your campaign
Let your campaign run for a few days and prove that it can be profitable. Traditionally, you should not make a decision on the profitability of a product until you have spent 3 times the payout commission on ads. So, if the product pays $24 in commission you let the campaign run until you've spent $72 and then decide whether to junk it or not. Because you're running to warm traffic you can junk a campaign earlier if it's not making sales.
Let me know if you have any questions!