Sending Targetted Traffic To Sales Page vs. Opt-In Page

In my opinion its always better to use a landing page as you can get many sales from your subsribers on the future .But you need to be sure that your landing page converts at least 20% or you will loose money

I say, go with whichever method you are most comfortable with.

For years I hesitated to grow my affiliate business because I felt I wasn't running something legitimate (because everyone on the forum constantly parroted, "build a list, build a list, build a list").

After I joined a paid forum for affiliate marketers, where most of the members are making big money with affiliate marketing, I started to feel better about the fact I hadn't been building a list - there are lot of affiliates out there making a killing without a list.

I understand the benefits of building a list, but it's just something I have no real interest in (and these days I do okay without one).

Cheers,
Dave

Always send to an opt-in page if it's over say a $100 offer.

You paid to generate that lead. Don't lose it.

Getting the opt-in gives you two things:

1 - the ability warm up the prospective customer by sharing articles, stories, videos etc.

2 - multiple chances to send them to the sales page.


Regarding your numbers, I suspect there are some things missing from your funnel.


Have you ever been sitting around in a "customer lounge" while your car gets an oil change?

You can do a lot of surfing in that half-hour or so.

You can even look up and opt into stuff you genuinely like.

You may get the chance to see a cool offer. BUT--

--when that attendant comes over and says your car is ready, off you go. Phone forgotten. Sales page dismissed.

Your audience behaves this way, too.

With a little thought, you could use this lead in other funnels.

You paid for that lead. Don't waste it.

If you have 1000 visitors and 400 sign up, why do you have only 1% buy?


Because that is the conversion rate for the sale page?



If you send them from a list, and you've warmed them up properly, the sales page will convert better.


When a friend or co-worker tells you they bought something and they like it and you want it, how often do you just go and buy where they bought?


How often do you do your research as if they had never made a recommendation?


How often do you get to the web page and get bothered by the fact that the price is 50 pixels too far too the left from optimal?


A recommendation overcomes a lot of conversion optimization issues.


I am just saying you're comparing apples to oranges the way you did it.


Real life example that happened to me recently: A guy bought something from a relative and was happy. I was in the relatives office a few times he showed up... When he was there for the last time for him and my relative transaction, I asked him if he has a website for his company... He had just registered one.



He did not. I offered to build him one $1100 (7 pages), includes domain and 1 year of hosting, looking like (I showed him a site I had previously built). Did he have a logo? He did not. I would throw in a logo for a measly $200.


He bought. His only questions were about colors (which would be best for a company like his) and what's hosting and who makes sure his site works all the time.


Turns out, for $59 a month, I can take care of it and buy him next year's hosting and renew his domain too.


Point? He trusted my brother and, by association, me, and that removed a bunch of his fears and concerns.


PS He's a pleasure to work with... but that's a lucky bonus.

The main thing is 400 e-mails collected is pool of people for whom you can promote anything anytime.....
If you don't collect ; you'll end up paying to get those 400 clicks from someone else.
If you just try to collect pool of buyers. Some of them might unsubscribe so it'll be a long time before you'll have a sizeable list who will likely buy often from you.

It took a while for me to jump into the collecting emails but I wish I started sooner.

Collecting emails is such a great way robe able to constantly market to your audience and if you can't convert them on a specific product then you can always try others. It also gives you the chance to make multiple sales off of people.

All valid points but if the traffic is ppc or other forms of paid traffic, is the main goals still to get an email lead rather than a sale even if you know that that traffic will convert at a certain percentage if sent directly to a sales page?

The optin page is the better option. That is how the Super Affiliates make 6 figures each year. When you send paid traffic to a sales page the conversions are usually low. Using an option page you can build an email list that you can market different products over and over again and for a lifetime.

When you are using free traffic it makes sense in most of the cases to send them directly to a sales page - because they know you, they follow you, they had a converation with you, they trust you...
But when you are using paid traffic it might be better to always build a list first

Ask yourself why your email address is asked for more and more, in every aspect of your life, on and offl line.

I anticipate the day when we cannot purchase from anywhere without giving it.. bit like a card PIN #.

Hey Freeabs, you have done your research! Whatever method you do use there HAS to be a good funnel in the back end that will successfully convert. Try this FREE funnel analysis software to check what you've already got in place Best of Luck