1. Lead Magnet
2. Content Marketing
3. Interacting and helping people in
the likes of social media, forums etc
4. Social proof [ utilising testimonials]
When you help people and people are thankful; you can use that as your testimonial
5. Results in advance
Show them a bit about your product that will give them a small win. E.g. selling a weight loss product , you give them 1 tip how they can cut 200-500 calories daily by eliminating carbs from their diet.