Why you should have a blog on your website

by WarriorForum.com Administrator
18 replies
A new article on Entrepreneur.com advocates the use of a blog as a starting point for marketing efforts, highlighting different ways it can help you achieve your goals.



Writing that addresses the web searches of your potential customers has got to be a great place to start connecting with them, right? There are so many ways to reach out these days digitally, and sometimes it's hard to know where to start. Social media, newsletters, ads - it's all there for the taking, yet, this article recommends starting simple, and keeping the value for consumers high.

Like anything, however, you'll need to put a certain amount of effort into your blogging, and do the following if you want to keep things professional and authoritative, and stop things going stale:
  • Keep your content looking as fresh as possible.
    There's nothing with quite the turnoff potential as arriving on a site that hasn't been updated in eons. It's a terrible signal to send, and blogging can help you make sure that there's regular fresh material on your site when people visit.
  • Increase the time users stay on your site.
    Dwell time is an important factor for any successful website. If people are staying a while longer, that's always a plus - and it will ultimately help you rank higher too.
  • Use long-tail keywords to your advantage.
    It can be easy to overlook going further than the more obvious keywords when you blog, but longer-tail versions can get you the edge. It's harder to rank for extremely competitive keywords, so consider long-tail options too.
  • Learn about who's reading what on your blog
    The data doesn't stop when a user leaves your website; you can also look at what they liked most and how long they stayed, as well as what type of products they're likely to buy.

Do some blogging, learn, rank higher, and improve traffic

Blogging can not only increase website traffic, but it can also help you rank higher too - and you can learn a lot about your visitors when you provide useful, relevant information and content!
#blog #website
  • Profile picture of the author virtualpalondon
    Blogs play an important role in your website.
    1. By your blog, you can post a vast about your service or products. Like advantages, disadvantages (if require), Product description, Offers, Deals, etc. So that your audience can get a better idea about it.
    2. You can target the blog pages for SEO, and rank your website fast.
    3. You can post your blog's link in various Social Media Platforms. In this way, you can get a lot of traffic on your website.
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  • Profile picture of the author gallivant
    blogging can help in improving your web impressions, to get noticed you can write on various topics and then optimize the pages better using webmaster tools.
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  • Profile picture of the author ravikumarfront
    Blogging increases the number of pages your website has, which tells Google it's an active site that gets a lot of attention from its administrators. It also boosts how often a search term will appear on your website. This is all gold dust for SEO.
    • Blogging attracts relevant people to your site
    • Being there for Micro-Moments with informative blogs
    • A blog builds trust between a visitor and a business
    • Blogs are better than social for SEO
    • Use your blog to demonstrate your expertise
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  • Profile picture of the author Matthew Stanley
    Aside from the ranking/SEO benefits listed, it's also a supremely helpful way to sharpen writing skills and hone (and/or find) one's brand "voice."
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  • Profile picture of the author Frank Donovan
    Unless you're talking about a purely eCommerce site that's focused on listing products, there's nothing stopping you adding articles or other content as and when you want.

    You only need a bogging platform if you want to encourage user engagement.
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  • Profile picture of the author Jamell
    I have a blog myself and I am pleased with the traffic that I am getting from the search engines at no cost. Currently sharing my post more on places like twitter and YouTube bio to get more traffic.

    I blog on a weekly basis so my content gets updates regularly. I do have to run a site test to eliminate a few bugs which will improve my site performance.
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  • Profile picture of the author TobiMDD
    For newbies it will be hard to play the SEO game right, that's why they need to get traffic through promoting their sites on social media
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  • Profile picture of the author N1coleW
    It will be really useful part of your SEO strategy
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  • Profile picture of the author Ben Shabat
    Why should you have a blog on your website? Three letters: SEO

    Produce more unique, informative, and valuable content for your customers. Not only will quality content work to improve your search engine results ranking for the sake of bringing in quality leads, but will also serve to build up your brand awareness.

    Great products and prices are attractive, but the secret is to keep your audience coming back even if they're not intending on making a purchase. Ultimately, an eye-opening article, infographic, or video can actually turn an interested reader or viewer into a customer.

    Be consistent with your content production, and be sure to use SEO best practices to improve your organic search result ranking. When someone searches for your goods or services, you want to be on the top half of page one. That won't happen over night, so get started now. Remember - frequency of publication is as important as the quality of the content (if not more important).
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  • Profile picture of the author ryanbiddulph
    I dig having a blog from a branding perspective.

    Bloggers can customize blogs and update blogs frequently. Sites can be customized too but plugins seem to make the job easier for bloggers.

    Blogs also give you a one-of-a-kind site potential with developers willing to design a bespoke theme for you.

    Oodles of benefits for blog owners.

    Ryan
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author MarLion
    Having a blog on your website is a great way to generate more organic traffic.
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  • Profile picture of the author Anna Harris
    Blogging means traffic. We all need quality traffic and if you are bringing traffic to your blog who are interested in what you are blogging about, you are creating quality traffic.
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  • Profile picture of the author Medon
    Blogging is still relevant. It tells google that your site is active. Besides, it enables the visitor to spent more time reading the blog. Google loves this and will think that your site is resourceful.It increases ranking.
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  • Profile picture of the author bracknelson
    Blogging helps business owners to engage with customers. It connects similar thinkers and communities of people worldwide. It helps to get more website traffic from search engines.
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  • Profile picture of the author MarieAnt3174
    That is such a good point. I think this comes to play more for people that are in ecommerce or that have another business where blogging is really not the main item or service they are selling. The thinking there is that the blogging takes away from the holistic presentation of the website. Another view is that blogging creates clutter and some people want the website to have the greatest visual appeal possible.

    While I understand the desire to have a website that have a holistic visual appeal, that is not much useful if you are giving up tremendous tools and resources that would have great impact on what you are trying to accomplish.

    The simple truth of the matter is that blogging remains one of the most fundamental and most powerful tools of the internet. Blogging means content, and what is the internet without content.

    It is important also to note that blogging also has a causal effect is has now become so instrumental and so critical for the internet. That effect is the need to organize content and in so doing bringing structure, order and usefulness to the internet. Blogging has caused major search engines such as Google, Yahoo, and some of the early pioneers of the internet, to come up with a way that would bring organization to the internet or cyberspace.

    It is a great thing that the internet pioneers and major operators have done that. Otherwise the internet would be mayhem. With blogging comes Keywords, an essential element of structure in the internet. Thank Goodness for that also.
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  • Profile picture of the author William Jacob
    Benefits of Blogging:
    1. Boost To Search Engine Optimisation
    2. Develop Relationships With Existing And New Customers
    3. Connect People To Your Brand
    4. Keeps you up to date in your area
    If you really want to learn about blogging you can visit Propel Guru and take ideas on writing blogs
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  • Profile picture of the author mehranali
    it will use for seo improvement
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  • Profile picture of the author susan2015parker
    Blogs are a great way to attract traffic to your website. A quality content that is SEO optimized is important to bring more and more visitors to your websites. SEO optimized content also helps in the better ranking of your website.
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