Writing that addresses the web searches of your potential customers has got to be a great place to start connecting with them, right? There are so many ways to reach out these days digitally, and sometimes it's hard to know where to start. Social media, newsletters, ads - it's all there for the taking, yet, this article recommends starting simple, and keeping the value for consumers high.
Like anything, however, you'll need to put a certain amount of effort into your blogging, and do the following if you want to keep things professional and authoritative, and stop things going stale:
- Keep your content looking as fresh as possible.
There's nothing with quite the turnoff potential as arriving on a site that hasn't been updated in eons. It's a terrible signal to send, and blogging can help you make sure that there's regular fresh material on your site when people visit.
- Increase the time users stay on your site.
Dwell time is an important factor for any successful website. If people are staying a while longer, that's always a plus - and it will ultimately help you rank higher too.
- Use long-tail keywords to your advantage.
It can be easy to overlook going further than the more obvious keywords when you blog, but longer-tail versions can get you the edge. It's harder to rank for extremely competitive keywords, so consider long-tail options too.
- Learn about who's reading what on your blog
The data doesn't stop when a user leaves your website; you can also look at what they liked most and how long they stayed, as well as what type of products they're likely to buy.
Do some blogging, learn, rank higher, and improve traffic
Blogging can not only increase website traffic, but it can also help you rank higher too - and you can learn a lot about your visitors when you provide useful, relevant information and content!