I have heard them say contrasting advice on how to get people to buy from you so I thought it would be a great topic for a discussion and see what you guys think.
Here is what they said:
Kern: (After sending an email to your list giving content)
"We're not saying - Hey, we're great...ya know...buy my stuff. We're not doing anything any of that stuff that most other people do to you. We just GAVE them value....What happened is, the prospect used that content and got closer to his end goal and his desire to buy our product increases.
"All you gotta do is give away stuff that makes people happy ...and then sell stuff that makes 'em even happier."
Brunson: (On if you are not making money from your list)
"You're not selling them things...You're trying to be a nice guy and just give em content, as much as that sounds nice is not going to make you any money.....as soon as you give out tons and tons of content, which is what everyone wants to do, your subscribers (people on your freebie mailing list) will stop buying from you. When you try to sell them something, they won't buy from you."
Ok, your turn. Comments anyone?