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Maximum effort. Yes, Ryan Reynolds. The guy who plays Deadpool (and is probably Deadpool in real life), is actually the creative guy behind some of the most memorable ads in the past couple years. There's the spot that claims gin brand Aviation tastes so good because the Unitarian Church of Fresno blessed every bottle. And that Mint Mobile segment that also features '80s star Rick Moranis into a field of potted mint. Reynolds both starred, and wrote the script for those videos too.
And during Brandweek 2020, Reynolds shared some of his insights with Adweek's creativity and innovation editor David Griner during their Brandweek digital event. The 7 lessons, summarised, are:
- Less bureaucracy allows for more creativity.
- To be a good marketer, be a consumer first.
- Authenticity always triumphs.
- Speed is good, too.
- Accountability matters.
- Celebrity status isn't everything.
- Consumers are tiring of endorsers.
You can watch the video here.