There are some valid points here. The article says:
|"In 2019, George Debb, managing partner at Red Rocket Ventures, extolled the virtues of account-based marketing, writing, "If you are not using ABM marketing techniques today, you probably should reassess your entire B2B sales and marketing strategy and execution efforts."|
Using limited resources more wisely
Although marketing budgets have been widely cut back- globally during the COVID-19 pandemic - the author says marketers can operate more efficiently using account-based marketing. We're told that 84% of companies employing an account-based system report higher returns on investment. The idea here is that account-based campaigns are more dynamic too, which marketing teams need now more than ever - because the world turns fast and conditions are a lot more volatile than usual. We're told that account-based marketing is also a better way of staying connected when we can't physically meet. It's easier to tailor content to the stage a client relationship has reached - ad to adjust campaigns when things change out there in the world.