Instagram Shops back arrived way back in May - which seems like a very long time ago now. The feature has been gradually made available to more and more businesses during the last few months. It might prove to be a useful addition to the arsenals of many companies. If you're looking to capitalize on your Insta followers heading into the holidays, Instagram Shops could well be a very direct and natural way to achieve just that.
Instagram even has a new 'The Season for Shops' mini-site, and that includes a range of different guides for businesses. The information covers each and every aspect of setting up Instagram Shops.
Social Media Today says that Instagram has also included specific overviews related to:
- Why you should set up an Instagram shop
- Tagging products in Instagram posts and Stories
- Creating collections for Instagram shops
- Setting up shopping ads
- Creating Custom Shopping Audiences in Ads Manager
Each of the guides illustrates what you'll need to do by using graphic overviews for key elements, and this should enable you to navigate different aspects of the process pretty easily:
Having a visual explanation actually makes it far quicker to gain an understanding of the main structure of Instagram Shops, and given there are a few stages to get through, that's well worth knowing. Just based on the huge numbers of registered users on the platform, investing some time in setting up Shops is probably going to be time well spent. This guidance will have you up and running in no time, so maybe put it on your read list!