
Offline Tip For Big and Longer Payouts
Long story short:
Past summer we (me and wife) decided to invest time and money into different offline customers, high paying ones, since the amount of experience and connections we have ables us to deliver solid work for those customers in different areas.
What we did was OVERDELIVER with these ones. We had the expectation of getting some future references to new projects by these clients. We worked well, we always delivered more than expected and we created serious business relationships.
Guess what,
Today I had a phonecall from one of those summer customers. He had a meeting with business partners and he told them how he loved what we have done for him last couple months.
3 of them loved the idea of getting a fresh IM plan to their companies.
Next weeks we're starting 3 big projects for these companies. Not those offline small projects for a site development and maybe a autoresponder series. Nop. These are big projects for big sites and Offline/Web marketing full scale.
Add to the list the one we're developing right now that also came referenced by a past customer.
Bottom line: Overdeliver when you can and expect future references.
Customers appreciate your efforts to help them grow and they will help you out when they can, passing the word on YOU.
Lesson learned.
Fair warning: It's possible I'm arguing with you because I have nothing better to do.
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