Google is making shopping ads free for everyone everywhere from mid-October
The good news for cash-strapped businesses is that they'll soon get access to shopping ads for free - and that applies in Europe, Asia, and Latin America as well as the US - where this scheme has been running since April this year.
This move is apparently intended to get business moving again and motivated almost entirely by the way companies have been impacted by the pandemic:
"And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale." |
"With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online." |
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