Google is making shopping ads free for everyone everywhere from mid-October

by Administrator
6 replies
This new article on Search Engine Journal reports that Google has decided to make shopping ads free worldwide from mid-October as a response to businesses struggling financially during the COVID-19 pandemic. If you're in the US, you'll know Google already did this for advertisers based there, but the policy is about to extend to the remainder of the globe too.

The good news for cash-strapped businesses is that they'll soon get access to shopping ads for free - and that applies in Europe, Asia, and Latin America as well as the US - where this scheme has been running since April this year.

This move is apparently intended to get business moving again and motivated almost entirely by the way companies have been impacted by the pandemic:

"And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale."
Google is also looking to help out consumers who are unable or unwilling to get out into the world during the COVID-19 crisis. The company notes how widespread the migration to online shopping has become and says this move will make products more available to people that really need them.

"With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online."
The article contains instructions on how you can sign up for free shopping ads. If you can pay and would rather do so, you'll still get the option to - and paid ads will appear above free ones in search results.
#ads #free #google #making #midoctober #shopping
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  • Profile picture of the author Medon
    It is a good and generous move by google so I expect the manufacturers to pass the reduced cost of advertisements to consumers in terms of reduced prices. This is the only way the benefits could trickle to the struggling consumers as well.
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  • Profile picture of the author Reddevil007
    Now this will be interesting you know what happens when something is done free
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    • Profile picture of the author Thinkfast
      Originally Posted by Reddevil007 View Post

      Now this will be interesting you know what happens when something is done free
      Google have to work hard and apply many filtration because in case of free a flood will come on google merchant server and there will be more than at least 25 and may be more than 50% will be fake.
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  • Profile picture of the author Jeffery
    Beware of Free Ads for items shipped from outside the U.S. especially from China. Due Diligence! Meaning do your research and see where the item is shipped from and the shipping expense. The shipping cost alone could price the item out of the U.S. market.
    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author milliejack
    Well, I believe that this is good and bad news at the same time. "Good" because it is a decision to overcome the economic disbalance around the world, the engineering and marketing companies, for instance, would be getting a lot of work through this initiative among other companies as well. and "Bad" as there will be a flood of shopping adds which might be displeasing to the no-target audience and an act to persuade people to buy things they are not interested to buy.
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  • Profile picture of the author marksmith121
    Google is making shopping ads free for everyone everywhere this is good for consumers but somewhere it is dangerous also because of free ads in the form of threats.
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