Who to include when building a freelancer digital marketing team?

3 replies
Hi,

I want to build my own digital marketing team using freelancers who specialize in different marketing strategies to help increase the growth of my website, this is what I have so far.

Digital Marketing Specialist:

PPC, Social, Display Ads

Manage / optimize my Adwords, Facebook Ads, YouTube Ads, etc. ads

Perform PPC competitor analysis to see what to target in campaigns

Goal/Funnel Conversion Analysis

Landing Page Optimization (Unbounce, LeadPages, etc.)

Affiliate Manager:

Work with affiliate networks and recruit top performing affiliates

SEO/Content Specialist:

SEO (on-page / off-page)

Guest Blogger / Blogger Outreach

Influencer Outreach (micro-influencers)

Email Marketing Campaigns (setup email campaigns to leads we receive through digital marketing efforts)

Run giveaways/contests

Partner Manager Specialist:

Find opportunities to strategically partner up with other companies

Please let me know your thoughts? Or if I'm missing anything? Or if some of the tasks above should be assigned to different type of freelancer?

Thank you!
#building #digital #freelancer #include #marketing #team
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  • Profile picture of the author hyperjerkseo
    Not bad, you should add a graphic designer who know web design.
    Also a person who knows how to write press releases, and don't forget youtube SEO

    I wish you much success
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    • Profile picture of the author olimits7
      Originally Posted by hyperjerkseo View Post

      Not bad, you should add a graphic designer who know web design.
      Also a person who knows how to write press releases, and don't forget youtube SEO

      I wish you much success

      Thank you!


      Yes, I forgot to include the following too.


      • Creative/Content Specialist:
        • Graphic designers to create all of the visual content
        • Copywriters to create all of the copy
        • Videographers for videos
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  • Profile picture of the author Jason Kanigan
    After awhile you're going to need a project manager to kick things along.

    At first this will be YOU.

    But your role as the founder should be in Sales, not Operations.

    Do not expect that "everybody understands" or shares founder urgency.

    Figure out consistent processes for delivering the results you promise, record those processes, and then have the project manager direct their carrying out.

    If you don't, things will magically start "falling between the cracks" and it'll get bad really quick.
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