The author of this article makes what is potentially a very valid observation for anyone in business looking to take advantage of a huge Twitter audience. Are companies really buying into something valuable, or is it just worthless smoke and mirrors, and ultimately, a waste of budget?
|"We always hear a lot in the news about "reactions on Twitter." You know what I mean. There are "firestorms" and "explosions" that happen when a celebrity or a politician tweets something controversial. What does the "Twittersphere" think? What are the real people tweeting about? The media loves this stuff. They quote this stuff. They use Twitter as a source of what America is thinking."|
That survey showed only 22% of US adults are active on Twitter. Twitter itself claims there are currently about 48 million active Twitter users in the US, but there's bound to be a fair amount of bots and fake accounts there.
The study also highlighted that 66% of Twitter users are male, with 38% below the age of 30. The author also points out that:
|"42% of the 48 million active US monthly users are on Twitter every day, which means that fewer than 8% of the adult US population is really making up the ongoing conversation on Twitter."|