An Article on Entrepreneur Says that 81 Percent Of US Adults Don't Regularly Use Twitter

by WarriorForum.com Administrator
9 replies
According to Entrepreneur, a staggering 81% of US adults don't use Twitter regularly.



The author of this article makes what is potentially a very valid observation for anyone in business looking to take advantage of a huge Twitter audience. Are companies really buying into something valuable, or is it just worthless smoke and mirrors, and ultimately, a waste of budget?

"We always hear a lot in the news about "reactions on Twitter." You know what I mean. There are "firestorms" and "explosions" that happen when a celebrity or a politician tweets something controversial. What does the "Twittersphere" think? What are the real people tweeting about? The media loves this stuff. They quote this stuff. They use Twitter as a source of what America is thinking."
So, as marketers, how do we reconcile that with the numbers coming out of a study conducted by Pew Research as recently as 2018?

That survey showed only 22% of US adults are active on Twitter. Twitter itself claims there are currently about 48 million active Twitter users in the US, but there's bound to be a fair amount of bots and fake accounts there.

The study also highlighted that 66% of Twitter users are male, with 38% below the age of 30. The author also points out that:

"42% of the 48 million active US monthly users are on Twitter every day, which means that fewer than 8% of the adult US population is really making up the ongoing conversation on Twitter."
So, as a small business owner, a marketing professional working on behalf of small business owners, or if you're marketing for a larger company, where do you place that advertising budget? Twitter? Or Facebook, Instagram, TikTok, Snapchat, or even LinkedIn? Where are the potential customers, and perhaps more importantly, if they're on Twitter, why are they there?
#adults #article #don’t #entrepreneur #percent #regularly #twitter
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  • Profile picture of the author Frank Donovan
    This is no surprise. Internet marketers tend to live in their own bubble. In conversations with real people, nobody talks about Twitter.
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  • Profile picture of the author Kay King
    I don't think it's only IMers that live in the bubble - look at the media and how much attention they give to twitter.


    I started asking around some time ago and found I wasn't the only person avoiding like the plague - not a single family member or friend or neighbor uses twitter. We have NEVER used it - don't read anything on it - ignore it...and I asked about 50 people overall...



    Which begs the question of "WHY does twitter get so much coverage in the media and in IM?"
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    • Profile picture of the author Frank Donovan
      Originally Posted by Kay King View Post

      Which begs the question of "WHY does twitter get so much coverage in the media and in IM?"
      With the media, it's probably just lazy journalism. It's much easier to trawl twitter for a controversial tweet by a celebrity or politician than to actually go out and find real news.
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      • Profile picture of the author Matthew Stanley
        Yup. Seems a disconcerting number of 'news' articles right now involve little more than "analyzing" tweets without any form of follow up conversation / context clarification with their author.
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  • Profile picture of the author Jeffery
    Originally Posted by Kay King View Post

    I don't think it's only IMers that live in the bubble - look at the media and how much attention they give to twitter.

    I started asking around some time ago and found I wasn't the only person avoiding like the plague - not a single family member or friend or neighbor uses twitter. We have NEVER used it - don't read anything on it - ignore it...and I asked about 50 people overall...
    Yep, same here.

    Originally Posted by Kay King View Post

    Which begs the question of "WHY does twitter get so much coverage in the media and in IM?"
    Me thinks.. What Frank said.

    Originally Posted by Frank Donovan View Post

    With the media, it's probably just lazy journalism. It's much easier to trawl twitter for a controversial tweet by a celebrity or politician than to actually go out and find real news.
    When I look at sites like cnn and cross reference the original article I see too much title twisting and all too often the cnn title is completely twisted.

    Originally Posted by Matthew Stanley View Post

    Yup. Seems a disconcerting number of 'news' articles right now involve little more than "analyzing" tweets without any form of follow up conversation / context clarification with their author.
    Very true
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  • Profile picture of the author DABK
    I have a twitter account; created it in 2011, in January. I last used it in January 2011.

    To me Twitter is like going at the 4th of July fireworks in a big city (Chicago, New York kind of big) with some friends and acquaintances where we position ourselves to be no closer than 20 feet, then start a conversation (while everybody else is doing the same.
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  • Profile picture of the author SiteNameSales
    Though I use it less now, I like Twitter for following various journalists and publications that include tech as well as analysis and opinion. I used to spend about an hour a day reading tweets. Now you can hear who tweeted what on the evening news.

    There was a lot of hype a while back with popular influencers and courses. I'm sure they are still around, but I don't hear as much anymore.

    Marketing-wise, I think my original foray was given a 'persona non grata' message from them because it included some JVZoo links. Policies may have changed. I have couple of accounts now, including one that offers pasta recipes. A few clicks now and then.

    I still exchange 'follows' with many internet marketers but, as mentioned above, we are basically talking to ourselves in many instances. Also did a brief advertising trial run that netted me more 'followers' but little else.

    I still have my Twitter accounts, but I don't pay attention as much anymore. Then again, I can say the same for Tumblr and a few others. Never was a big Instagram fan, either, as I found the phone-centric emphasis annoying.

    I suppose having a presence on these platforms gives my business more credibility, but there's only so much time in the day and I rely on an automatic social media posting tool for most of my interaction.
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  • Profile picture of the author Medon
    I think I cocur This year I have visited Twitter 3 times.
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  • Profile picture of the author cyholic
    I think I have a Twitter Account, but never used it.
    I know my Staff is using Twitter
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