Will Women Cause the Demise of Internet Marketing as You Know It?

18 years ago

One of our fellow (female) Warriors; Alice Seba; released a whole course on how to market to Women on the Internet. As opposed to marketing to Men.

Her main point was about "the softer side of IM"; not to steal from Sears.

I'm sure she might chime in on this.

PLP,
tecHead

Thanks

Signature

Learn Everything You Need to Know About CryptoCurrencies
Automation is the primary conduit to successful relaxation

{{ DiscussionBoard.errors[121853].message }}

jhongren

18 years ago

Hi Rachel,

I also realise over these 2 years, there are more female IMers.

Ladies give a more feminine touch to this industry and they share another perspective.

In my country, I see more women coming out to work rather than their husbands being the sole-bread winners.

So some did turn to IM while working at home and looking after kids.

(My wife is slowly picking up IM now and she is learning real fast. )

My 2 cents,
John

Thanks
2 replies

Signature

[Attention Offline Marketers] Make $500 With 1 Email?
EBAY Marketing Blueprint Shows You Exactly How

{{ DiscussionBoard.errors[121854].message }}

Paul Myers

18 years ago

Rachel,

For years, I've been recommending that IMers read a book called "Marketing to Women," by Martha Barletta.

In literal response to the question posed in the subject: I sure as hell hope so.

Paul

Thanks
1 reply

Signature

.
Stop by Paul's Pub - my little hangout on Facebook.

{{ DiscussionBoard.errors[121886].message }}

Rachel Goodchild

18 years ago

Originally Posted by Paul Myers

Rachel,

For years, I've been recommending that IMers read a book called "Marketing to Women," by Martha Barletta.

In literal response to the question posed in the subject: I sure as hell hope so.

Paul

I remember you reccommending that book eighteen months ago- and STILL havne't read it

I plan to sort that ASAP
Thanks Paul!

Thanks

Signature

If you can afford to, please give money to support the people in the Christchurch Earthquake.
Here is a post to give you information on how to, no matter where you are in the world
New Zealand thanks you

{{ DiscussionBoard.errors[121895].message }}

Tuzic Banned 18 years ago

hey,

i think female marketing is great & has grown rapidly over the past few years & its really good. & it changes things as i think females are thorough and dont just take short cuts.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[122153].message }}
- Sandor Verebi 18 years ago
  
  Hi Friends,
  
  I am glad that increasingly more ladies build it up their own business on the internet, since the life may be full together with them only. And there is no denying it, they are better at some things than us, men.
  
  I liked to listen to the clever advices always, even a man or a woman gave it. There was a saying I heard with decades before, according to which: 'a woman stands behind all successful men'. This proved itself manifold already in the history.
  
  I think we have nothing to be afraid of women will demise the IM. Probably the IM and the everyday life of all of us will be better if we help and not prevent each other.
  
  Have a nice day,
  
  Sandor
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[122258].message }}

JFrost

18 years ago

Hi Rachel, I visit many forums and notice most are dominated with feminine voice. Weather or not they are women I can't tell. As long as I can remember females have always been best at writing.

Thanks
1 reply

{{ DiscussionBoard.errors[121902].message }}

Rachel Goodchild

18 years ago

Originally Posted by JFrost

Hi Rachel, I visit many forums and notice most are dominated with feminine voice. Weather or not they are women I can't tell. As long as I can remember females have always been best at writing.

I'm not too sure

One think I do know is when I was researching formy internet dating book (I lvied and breathed internet dating for six months- EXHAUSTING!), I discovered some major differences between the way men and women write thier profiles
(whilch is a little like a sales page.)

Men would scope out the competition, then write it, then spend alot of time tweaking and testing

Women would tend to sit for a while, have a bit of a think, write it, then never change it

Men like to read lists
Women LOVE paragraphs

Men are very visual and need images
Women can be easily swayed by words

Take some of those internet dating trends where written communicaiton is so important and you begin to see some interesting differences.

Thanks
1 reply

Signature

If you can afford to, please give money to support the people in the Christchurch Earthquake.
Here is a post to give you information on how to, no matter where you are in the world
New Zealand thanks you

{{ DiscussionBoard.errors[122006].message }}

JayXtreme 18 years ago

I dunno but I sure enjoy having the gorgeous faces with those names now..

It's great to see more women in internet marketing... the numbers may not have increased, but it is definitely more obvious now with avatars which are all cool

Peace

Jay
- Thanks
- 1 reply
Signature

Bare Murkage.........
{{ DiscussionBoard.errors[122026].message }}
- Martin Luxton 18 years ago
  
  Rachel
  
  More women or more people using women's names? No, I'm not a cynic but I do wonder about some of the "women" here, present company excepted, naturally
  
  I do think women are a civilizing influence anywhere so it it nice to see more of them here. At the moment I am trying to get my wife interested in working online instead so she can spend more time with our son. Maybe seeing this "Lady Invasion" will help sway her.
  
  A bit of topic, but one of the funniest, and truest things, I ever read by a feminist was
  
  "Wanna reduce crime? Get rid of men!"
  
  her contention being that 95% of people in prison were men.
  
  Wanna stop scammers on the WF . . . ?
  
  Martin
  
  Thanks
  
  {{ DiscussionBoard.errors[122041].message }}

hebsgaard

18 years ago

As far as I'm concerned women may well be bringing about another perspective. Relating that in any way to the demise of Internet MArketing would imo be ridiculous. In fact one of my best friends in Im is a woman. She has taught me a lot.

Variety is generally a good thing as far as I'm concerned. It makes you think about things in a way you wouldn't have otherwise.

Thanks

Signature

Product Finder Extra Deluxe Bonanza! A shocking revelation that will shock you in a shocking way.

{{ DiscussionBoard.errors[122122].message }}

Andyhenry

18 years ago

I don't see what the difference is. Why should IM change just because more women are getting into it? IM changes all the time just by the nature of the mechanisms and technology changing.

Women are still women and men are still men - as marketers or customers.

It's always surprised me that more women are in IM since they're generally much more organised and better at planning and carrying out tasks.

I guess they're not as inclined to get into it as men - I'm sure they'd generally do better.

Thanks

Signature

nothing to see here.

{{ DiscussionBoard.errors[122141].message }}

Loren Woirhaye

18 years ago

To be conservative, women control something like 60% of the
disposable income in American households.

Men choose the TV and the power drill in the garage...
Women choose the drapes, furniture, linens, tableware, clothing,
their own cars, etc...

I don't mean to be sexist. I'm not. From personal observation
I have recognized that women will hem and haw about making a
buy like anybody else in a lot of product areas except: they
will spend decisively to adorn themselves, their daughters and
their grandchildren.

I'm getting a little off topic here. Suffice to say that in heterosexual
households women control a great deal of the spending.

Thanks
1 reply

Signature

HOT! $25,000,000/yr Copywriter's Secret Bookâ€”FREE! |
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services

{{ DiscussionBoard.errors[122202].message }}

Rachel Goodchild 18 years ago

Originally Posted by malibumentor

To be conservative, women control something like 60% of the
disposable income in American households.

Completey agree.
One of my clients is a beautiful men's magazine. Its aimed at the high end of the market and it lovely.
Guess who buys it most?

Women.

it is a little off the topic, but historically men have been the cheif purchasers online, whereas women prefer bricks and mortar stores.
I do think more women are using the internet to purchase.

And I do think sales copy will begin to change to reflect that.
- Thanks
Signature

If you can afford to, please give money to support the people in the Christchurch Earthquake.
Here is a post to give you information on how to, no matter where you are in the world
New Zealand thanks you
{{ DiscussionBoard.errors[122436].message }}

kfount

18 years ago

Originally Posted by Rachel Goodchild

I used to hang around here alot a couple of years ago
Back then there were only a handful of us females here- most of us ghost writers with a few notable and successful female marketers hidden away - and highly respected by both me and a pile of men I may add

Two years on, and the ratio of women to men as really increased. Maybe it's the advent of photo avatars- or maybe there is an increase.

Has it changed Internet Marketing at all? Are female marketers bringing thier own sense of how business works to the fold?

I've noticed more repartee (Oh hell, I'll admit I am probably the instigator most of the time!)

But are there other nuances anyone else is picking up?
More pink mini sites perhaps???

I think Internet marketing is becoming more attractive to women because it allows them to make money while staying home with the kids.

Thanks

{{ DiscussionBoard.errors[122266].message }}

davebo Banned 18 years ago

[DELETED]

{{ DiscussionBoard.errors[122301].message }}
- Ruth Hendrickson 18 years ago
  
  I'm glad to see more women getting into internet marketing. There's been quite an increase in the last couple of years, but we still need more women IMers in Oklahoma!
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[122329].message }}
  
  ShayB 18 years ago
  
  I don't think "demise" is the word I would use. Perhaps "reformation" is better?
  
  Thanks
  
  Signature
  
  "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
  
  {{ DiscussionBoard.errors[122332].message }}

IMChick

18 years ago

There certainly is room for a lot more women in this area!

The cover of Stompernet's new magazine is a group photo--not a woman in it.

I think that my greatest thrill was finding the Warrior Women.

Thanks

{{ DiscussionBoard.errors[122324].message }}

Amy Bass

18 years ago

I think as more and more stay at home mothers find ways to legitimately build their household income from home we will be seeing more and more women in internet marketing. Personally, I LOVE it. I am a huge supporter of stay at home mothers and anything that can be done to help a mother be with her kids means a lot to me.

Thanks
2 replies

{{ DiscussionBoard.errors[122482].message }}

Sandor Verebi

18 years ago

Originally Posted by Amy Bass

I think as more and more stay at home mothers find ways to legitimately build their household income from home we will be seeing more and more women in internet marketing. Personally, I LOVE it. I am a huge supporter of stay at home mothers and anything that can be done to help a mother be with her kids means a lot to me.

Hi Amy,

I like your philosophy and assist it.

I saw your blog and also saw your result in treating your debt. The result you achieved is fantastic. As I see you work hard to reach your debt free goal.

I wish you and family good health and further successes.

Take care,

Sandor

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[122602].message }}

Michael Shook 18 years ago

I am thinking there might be a set of ides or philosophies or thoughts that make people turn to the internet as a way of making money. And perhaps these ideas are gender neutral.

For instance, the idea that it is OK to stay home and make money as opposed to having to go out into the world. I know I like that idea. Perhaps there are other ideas that are common among people working online, whatever their gender may be.
- Thanks
Signature
{{ DiscussionBoard.errors[122618].message }}

Barbara Eyre

18 years ago

I have been out in the work force for about 4 years now - and I love it.

Right now, I'm a stay-at-home wife (it doesn't look like I can have kids *sniffles*) .... but if I ever have a kid (birth or adopt), I'll be a stay-at-home mom! *grins*

I think someone brought up a good point - it's not necessarily that women are finding out they can stay at home with the kids while making money online ... it's that they are finding they can make money online while staying home with the kids. Ie., they were already at home.

I have noticed, over the last 5 years, an increase of a female presence online with businesses, not necessarily just IM (which is it's own type of business).

And I'm glad for the avatars now - there were some that I had no clue were female! LOL

Thanks
1 reply

Signature

Phoenix Rising Web Services | Fibromyalgia Information

{{ DiscussionBoard.errors[122607].message }}

ShayB

18 years ago

Originally Posted by Barbara Eyre

I think someone brought up a good point - it's not necessarily that women are finding out they can stay at home with the kids while making money online ... it's that they are finding they can make money online while staying home with the kids. Ie., they were already at home.

I think you are quite right - this certainly the case with me.

Thanks

Signature

"Fate protects fools, little children, and ships called Enterprise." ~Commander Riker

{{ DiscussionBoard.errors[122616].message }}

Will Women Cause the Demise of Internet Marketing as You Know It?

Trending Topics

What's Your Favorite CRM... And WHY?

Updates & News On The Rebuild And What's To Come

Some welcoming advice for new and returning Warriors.

Your Ideal Perfect Client

Brand NEW Warrior Forum Show With Eric Louviere