Will Women Cause the Demise of Internet Marketing as You Know It?

by Rachel Goodchild 23 replies
I used to hang around here alot a couple of years ago
Back then there were only a handful of us females here- most of us ghost writers with a few notable and successful female marketers hidden away - and highly respected by both me and a pile of men I may add

Two years on, and the ratio of women to men as really increased. Maybe it's the advent of photo avatars- or maybe there is an increase.

Has it changed Internet Marketing at all? Are female marketers bringing thier own sense of how business works to the fold?

I've noticed more repartee (Oh hell, I'll admit I am probably the instigator most of the time!)

But are there other nuances anyone else is picking up?
More pink mini sites perhaps???
#main internet marketing discussion forum #demise #internet #marketing #women
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  • Profile picture of the author tecHead
    One of our fellow (female) Warriors; Alice Seba; released a whole course on how to market to Women on the Internet. As opposed to marketing to Men.

    Her main point was about "the softer side of IM"; not to steal from Sears.

    I'm sure she might chime in on this.

    PLP,
    tecHead
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  • Profile picture of the author jhongren
    Hi Rachel,

    I also realise over these 2 years, there are more female IMers.

    Ladies give a more feminine touch to this industry and they share another perspective.

    In my country, I see more women coming out to work rather than their husbands being the sole-bread winners.

    So some did turn to IM while working at home and looking after kids.

    (My wife is slowly picking up IM now and she is learning real fast. )

    My 2 cents,
    John
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    • Profile picture of the author Paul Myers
      Rachel,

      For years, I've been recommending that IMers read a book called "Marketing to Women," by Martha Barletta.

      In literal response to the question posed in the subject: I sure as hell hope so.


      Paul
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      • Profile picture of the author Rachel Goodchild
        Originally Posted by Paul Myers View Post

        Rachel,

        For years, I've been recommending that IMers read a book called "Marketing to Women," by Martha Barletta.

        In literal response to the question posed in the subject: I sure as hell hope so.


        Paul
        I remember you reccommending that book eighteen months ago- and STILL havne't read it

        I plan to sort that ASAP
        Thanks Paul!
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    • Profile picture of the author Tuzic
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      hey,

      i think female marketing is great & has grown rapidly over the past few years & its really good. & it changes things as i think females are thorough and dont just take short cuts.
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      • Profile picture of the author Sandor Verebi
        Hi Friends,

        I am glad that increasingly more ladies build it up their own business on the internet, since the life may be full together with them only. And there is no denying it, they are better at some things than us, men.

        I liked to listen to the clever advices always, even a man or a woman gave it. There was a saying I heard with decades before, according to which: 'a woman stands behind all successful men'. This proved itself manifold already in the history.

        I think we have nothing to be afraid of women will demise the IM. Probably the IM and the everyday life of all of us will be better if we help and not prevent each other.

        Have a nice day,

        Sandor
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  • Profile picture of the author JFrost
    Hi Rachel, I visit many forums and notice most are dominated with feminine voice. Weather or not they are women I can't tell. As long as I can remember females have always been best at writing.
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    • Profile picture of the author Rachel Goodchild
      Originally Posted by JFrost View Post

      Hi Rachel, I visit many forums and notice most are dominated with feminine voice. Weather or not they are women I can't tell. As long as I can remember females have always been best at writing.
      I'm not too sure

      One think I do know is when I was researching formy internet dating book (I lvied and breathed internet dating for six months- EXHAUSTING!), I discovered some major differences between the way men and women write thier profiles
      (whilch is a little like a sales page.)

      Men would scope out the competition, then write it, then spend alot of time tweaking and testing

      Women would tend to sit for a while, have a bit of a think, write it, then never change it

      Men like to read lists
      Women LOVE paragraphs

      Men are very visual and need images
      Women can be easily swayed by words

      Take some of those internet dating trends where written communicaiton is so important and you begin to see some interesting differences.
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      • Profile picture of the author JayXtreme
        I dunno but I sure enjoy having the gorgeous faces with those names now..

        It's great to see more women in internet marketing... the numbers may not have increased, but it is definitely more obvious now with avatars which are all cool

        Peace

        Jay
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        • Profile picture of the author Martin Luxton
          Rachel

          More women or more people using women's names? No, I'm not a cynic but I do wonder about some of the "women" here, present company excepted, naturally

          I do think women are a civilizing influence anywhere so it it nice to see more of them here. At the moment I am trying to get my wife interested in working online instead so she can spend more time with our son. Maybe seeing this "Lady Invasion" will help sway her.

          A bit of topic, but one of the funniest, and truest things, I ever read by a feminist was

          "Wanna reduce crime? Get rid of men!"

          her contention being that 95% of people in prison were men.

          Wanna stop scammers on the WF . . . ?

          Martin
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  • Profile picture of the author hebsgaard
    As far as I'm concerned women may well be bringing about another perspective. Relating that in any way to the demise of Internet MArketing would imo be ridiculous. In fact one of my best friends in Im is a woman. She has taught me a lot.

    Variety is generally a good thing as far as I'm concerned. It makes you think about things in a way you wouldn't have otherwise.
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  • Profile picture of the author Andyhenry
    I don't see what the difference is. Why should IM change just because more women are getting into it? IM changes all the time just by the nature of the mechanisms and technology changing.

    Women are still women and men are still men - as marketers or customers.

    It's always surprised me that more women are in IM since they're generally much more organised and better at planning and carrying out tasks.

    I guess they're not as inclined to get into it as men - I'm sure they'd generally do better.
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    nothing to see here.

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  • Profile picture of the author Loren Woirhaye
    To be conservative, women control something like 60% of the
    disposable income in American households.

    Men choose the TV and the power drill in the garage...
    Women choose the drapes, furniture, linens, tableware, clothing,
    their own cars, etc...

    I don't mean to be sexist. I'm not. From personal observation
    I have recognized that women will hem and haw about making a
    buy like anybody else in a lot of product areas except: they
    will spend decisively to adorn themselves, their daughters and
    their grandchildren.

    I'm getting a little off topic here. Suffice to say that in heterosexual
    households women control a great deal of the spending.
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    • Profile picture of the author Rachel Goodchild
      Originally Posted by malibumentor View Post

      To be conservative, women control something like 60% of the
      disposable income in American households.
      Completey agree.
      One of my clients is a beautiful men's magazine. Its aimed at the high end of the market and it lovely.
      Guess who buys it most?

      Women.

      it is a little off the topic, but historically men have been the cheif purchasers online, whereas women prefer bricks and mortar stores.
      I do think more women are using the internet to purchase.

      And I do think sales copy will begin to change to reflect that.
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  • Profile picture of the author kfount
    Originally Posted by Rachel Goodchild View Post

    I used to hang around here alot a couple of years ago
    Back then there were only a handful of us females here- most of us ghost writers with a few notable and successful female marketers hidden away - and highly respected by both me and a pile of men I may add

    Two years on, and the ratio of women to men as really increased. Maybe it's the advent of photo avatars- or maybe there is an increase.

    Has it changed Internet Marketing at all? Are female marketers bringing thier own sense of how business works to the fold?

    I've noticed more repartee (Oh hell, I'll admit I am probably the instigator most of the time!)

    But are there other nuances anyone else is picking up?
    More pink mini sites perhaps???
    I think Internet marketing is becoming more attractive to women because it allows them to make money while staying home with the kids.
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    • Profile picture of the author davebo
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      • Profile picture of the author Ruth Hendrickson
        I'm glad to see more women getting into internet marketing. There's been quite an increase in the last couple of years, but we still need more women IMers in Oklahoma!
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        • Profile picture of the author ShayB
          I don't think "demise" is the word I would use. Perhaps "reformation" is better?
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  • Profile picture of the author IMChick
    There certainly is room for a lot more women in this area!

    The cover of Stompernet's new magazine is a group photo--not a woman in it.

    I think that my greatest thrill was finding the Warrior Women.
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  • Profile picture of the author Amy Bass
    I think as more and more stay at home mothers find ways to legitimately build their household income from home we will be seeing more and more women in internet marketing. Personally, I LOVE it. I am a huge supporter of stay at home mothers and anything that can be done to help a mother be with her kids means a lot to me.
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    • Profile picture of the author Sandor Verebi
      Originally Posted by Amy Bass View Post

      I think as more and more stay at home mothers find ways to legitimately build their household income from home we will be seeing more and more women in internet marketing. Personally, I LOVE it. I am a huge supporter of stay at home mothers and anything that can be done to help a mother be with her kids means a lot to me.
      Hi Amy,

      I like your philosophy and assist it.

      I saw your blog and also saw your result in treating your debt. The result you achieved is fantastic. As I see you work hard to reach your debt free goal.

      I wish you and family good health and further successes.

      Take care,

      Sandor
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      • Profile picture of the author Michael Shook
        I am thinking there might be a set of ides or philosophies or thoughts that make people turn to the internet as a way of making money. And perhaps these ideas are gender neutral.

        For instance, the idea that it is OK to stay home and make money as opposed to having to go out into the world. I know I like that idea. Perhaps there are other ideas that are common among people working online, whatever their gender may be.
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    • Profile picture of the author Barbara Eyre
      I have been out in the work force for about 4 years now - and I love it.

      Right now, I'm a stay-at-home wife (it doesn't look like I can have kids *sniffles*) .... but if I ever have a kid (birth or adopt), I'll be a stay-at-home mom! *grins*

      I think someone brought up a good point - it's not necessarily that women are finding out they can stay at home with the kids while making money online ... it's that they are finding they can make money online while staying home with the kids. Ie., they were already at home.

      I have noticed, over the last 5 years, an increase of a female presence online with businesses, not necessarily just IM (which is it's own type of business).

      And I'm glad for the avatars now - there were some that I had no clue were female! LOL
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      • Profile picture of the author ShayB
        Originally Posted by Barbara Eyre View Post

        I think someone brought up a good point - it's not necessarily that women are finding out they can stay at home with the kids while making money online ... it's that they are finding they can make money online while staying home with the kids. Ie., they were already at home.
        I think you are quite right - this certainly the case with me.
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        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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