|"We're introducing the new Insights page in Google Ads to give you custom insights specific to your business. The Insights page will feature a trends section that shows current and emerging search demand for the products or services most relevant to your business."|
The fresh tools provide insights on search and conversion activity related to terms relevant to your business:
|"For example, an outdoor retailer can quickly take notice of rising demand for tents as consumers gear up for more outdoor adventures. And a vacation rental company might see a growing trend for cabins. Explore these trends to uncover opportunities for categories you already promote in your campaigns - as well as for new, related areas you could tap into.|
The insights above don't represent all of the improvements. Google is also increasing the scope of its automated 'Performance Max' campaigns. That's aimed at helping marketers tap machine-learning-based insights in order to optimize campaign performance. Google's video action campaigns will become available to YouTube users too.