The article says that real-time marketing is a great way to get in front of your target audience. It quotes a report that found a 26% increase in conversion rates from real-time marketing and says stats like that are impossible for marketers just to ignore. So, what precisely is real-time marketing?
|Real-time marketing means reacting in real, or near, real-time. It's about creating relevant messaging, and it's achieved on social channels by listening to and anticipating customer needs. Essentially, real-time marketing focuses on current events, trends, or feedback.|
Social media is a great place to do real-time marketing. It shows you're listening to what's going on, and you can also look at your website or social media analytics to gain insights about what people are interested in or talking about. There's lots of detail and examples in this article, and I found it to be a very interesting read. For anyone looking to expand or improve how they connect with their audience, this is a fresh way of thinking about how customers perceive marketing efforts and how to add relevance. Well worth a read.