20 {{ upvoteCount | shortNum }}
20 {{ upvoteCount | shortNum }}

Hype vs. Truth in Article Marketing

by JackPowers
16 replies
Talking strictly article marketing here and results..

My experience with article marketing (on all platforms) is that it really is much easier, much more time effective to skip the quality content and just go straight into hyping and selling? My results with delivering 'expert content' in particularly money niches, have been pretty bad.

What I'm talking about is the difference in effort, time and money between going for 'expert' in a niche and just being a smooth marketer.

I mean, once you set out to be an expert and deliver real expert content, you really have to be an expert, right? If you pass yourself of as an expert, then if you don't deliver expert advice, you're not going to get those clickthrus.

On the other hand, be a marketer, just learn the buzzwords, promise the world in 250 words and drop your hoplink. That's going to scare away some people, but it will attract those who want to feel like their worries are over. "Thank god I found this, now I can stop working tomorrow" people. Market to them with realistic and honest advice and they'll click the back button before ending the first paragraph.

I know, I'm skipping expert and going straight to hype.
#article #hype #marketing #truth
  • Profile picture of the author ebooks4u
    I know how you feel, but article marketing really works. You just need to find a good balance when writing articles between delivering quality content and giving the reader an easy and fun reading experience if you have the intention to get people to your site.

    Make it too complicated, and people will leave your copy.
    Signature
    New to Bitcoin and Altcoins? Start At Cryptocoiners Blog
    {{ DiscussionBoard.errors[1360692].message }}
  • Profile picture of the author majidmaskat
    well usually you do not have to be an expert in your field. when i sometime don't know what i am talking about i just talk rubbish really, but the way i structure my ketwords are very effective. And becasue the keyword is the most important part, i get visitors still even sometimes when my articles are not that good
    {{ DiscussionBoard.errors[1360732].message }}
  • Profile picture of the author Ashley Wright
    Personally you do not have to be an expert in a field, I can vouch for this and I bet other marketers can also,

    if you do your research online you can bullet point very good points you want to speak about within your article and end up giving great content. With hype you will drive away more visitors, why don't you do a simple test, write two articles about the same topic, fill one with just hype, and then the other with content and less hype and see which one pulls in more clicks...
    Signature
    {{ DiscussionBoard.errors[1360744].message }}
  • Profile picture of the author tommen
    The article needs to have useful information, but it should not give away everything. That´s what the link in the resource box is for.There is another aspect to article marketing, it is getting a lot of inbound links over time that benefits your ranking.I would go with quality information even if it takes a while to get sales, reputation and trust is really important on the internet.
    Signature
    BestOnlineBusinessTraining.com [Visit My blog]
    {{ DiscussionBoard.errors[1360769].message }}
  • Profile picture of the author TLTheLiberator
    Quality content that actually helps, enlightens etc. people, will help you in the long run vs. just dumping second rate content out there.

    Have you looked at content marketing vs. only article marketing?

    http://www.warriorforum.com/main-int...ing-rocks.html

    Is the IM niche the only niche you're involved in?

    I caution you and everyone else to not judge their online business career by what happens to them in the IM niche.

    There are tons of other lucrative niches that IMHO are easier to make an impact and money.

    All The Best !!

    TL
    Signature

    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

    {{ DiscussionBoard.errors[1361064].message }}
    • Profile picture of the author JackPowers
      I should probably have added "(RANT)" at the end of the title, but thanks for your replies, yet I still think you misunderstood me.

      I am not trying to target the IM niche, but the forex niche, which is very competetive for sure.

      The problem I have is that going 'expert' means competing against sites with HUGE budgets. I can't see how it would be possible to compete on quality of content with those guys. I would imagine it would be similar for a lot of other niches (like IM).

      That's why I see the best solution as not going for established traders, who are likely to already visit those high profile sites, and instead selling the dream to the get rich quick people?

      My stats over 100+ articles very clearly shows that short and hypey beats long and serious.

      Forex robots also beat quality forex courses. And forex robots don't work.

      So, really, why go for quality content if the market wants something else?
      Signature

      {{ DiscussionBoard.errors[1361322].message }}
      • Profile picture of the author Alexa Smith
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[1365195].message }}
        • Profile picture of the author Wham
          Either way could work

          half the internet is retarded

          the other half actually uses their brain

          hype doesn't usually work on people who use their brains, guess it just depends on the niche though. Someone may be more weary about purchasing a money making system then a world of warcraft guide or something


          I just starting doing articles but I don't hype, I spend most of the article informing, then the last bit identifying the problem and stating a solution in my resource box.

          Even if you aren't an expert on a niche you can easily study it a bit and learn enough to at least sound knowledgeable.

          I'll suffer making no money before I try to get peoples money through hype and empty promises.
          {{ DiscussionBoard.errors[1365240].message }}
          • Profile picture of the author ForeignProfessor
            Originally Posted by Wham View Post


            half the internet is retarded

            the other half actually uses their brain
            I like this "statistic" =) I think there is a lot of truth in it haha.
            {{ DiscussionBoard.errors[1365861].message }}
  • Profile picture of the author David Chung
    I'm sure there are people who are succeeding in the forex market. Find them, interview them, find out how they're doing it (if they have their own course they'll be glad to have the opportunity to push it) and serve it up as content. They get 'expert status' your visitors get value, and you get the commission.
    Signature
    Ghostwriters: Easily Manage Your Writing Business (Windows Only)
    WF Junkies: Dimesale - WF Thread, Post, PM, and WSO Organizer Software (Windows Only)
    {{ DiscussionBoard.errors[1361361].message }}
  • Profile picture of the author talfighel
    I personally have tried article marketing myself and written well over 24o of them. My own experience with it is that it is not worth it at all. I guess that if you find a niche that has low competition and write a good amount of articles, then it may work.

    For me, I will never write anymore because for me, it is a WASTE OF TIME.

    Tal
    Signature
    Home Business "TOP PICKS"!
    Home Business Tools And Resources!
    {{ DiscussionBoard.errors[1361377].message }}
  • Profile picture of the author bahnsurf
    Hi,

    Well, you really do not have to be an expert in that field. You will need to learn what your audience are talking, those kind of sentence like us in IM, you probably been hearing about AFF, HOPLINK, MASK, etc etc.

    If you can relate to them on this, well, you will be seen as an expert in their eyes, together with your quality articles, bam, you are the winner.

    Hope this helps.
    Signature
    WSO- Having Problem Writing Articles? See how it's done correctly

    Follow me on twitter
    {{ DiscussionBoard.errors[1366941].message }}
    • Profile picture of the author marciayudkin
      half the internet is retarded

      the other half actually uses their brain

      hype doesn't usually work on people who use their brains, guess it just depends on the niche though.
      I'm not sure I would go so far as to use the word "retarded" but if you are trying to reach intelligent clients it does you no good whatsoever to write mediocre articles. Someone in that category can be researching you and then if they find something you wrote only to get some clicks to your web site, they will lose interest and hire someone else.

      For one of the services I offer, I see a competitor whose articles appear to rank very well in EzineArticles. But the articles are very junky and he is trying to pass himself off as a language expert. This does him a huge disservice. Perhaps he is laughing at me all the way to the bank, but I am certain that this is losing him some potential clients.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
      {{ DiscussionBoard.errors[1367482].message }}
  • Profile picture of the author Marhelper
    Originally Posted by JackPowers View Post

    Talking strictly article marketing here and results..

    My experience with article marketing (on all platforms) is that it really is much easier, much more time effective to skip the quality content and just go straight into hyping and selling?

    Why not deliver both?
    Signature
    {{ DiscussionBoard.errors[1367734].message }}

Trending Topics