From $3.5 to $5,000 - My thoughts on pricing

Hey,

I started on this forum over ten years ago. I've always been interested in sales and psychology. Every job I've ever had was in sales.

So, when I first signed up, I kind of felt at home.

Loved the community, the conversations, etc.

Pretty soon, I started selling a rewriting service, where I would rewrite at $3.5 per 500 words. It was a LOT of work, but that offer is what kick started my first ghostwriting agency.

I ran it for a few years and when I quit, I had a team of writers and a very robust business with 6 writers, charging $2,500 for an ebook.

What I learned are a few things:

1. If you want to make money, you have to sell something. Doesn't matter what it is. Charge money for something and make sure you always deliver on your promises. You'll learn a lot, make some money and you'll adjust as you go.

2. It's important to understand your value. Is your service transformational? If it is, charge good prices for it. You could say that ghostwriting isn't really transformational, but what we did is we always delivered high quality content you could use without editing, and we're NEVER late. EVER. Those two things are extremely valuable for people needing content.

3. Selling low ticket offers is not much different from selling high ticket offers, but high ticket clients are MUCH easier to deal with than low ticket clients. At its busiest time, our agency had 3 clients that were paying a LOT of money for content every month. We were kept very busy, it was extremely profitable and we made a ton of money, as did our clients.

4. Always try to play nice. If you wanted to order a 1000 word article from us, you'd pay anywhere between $100-$150 for it, and we did them for free all the time. Why? Because when a client wanted a quick article, and they're ordering all the time, we're more then happy to help them out. It kept everybody happy.

Good times.

The takeaway is this: charge what you're worth and start selling something today. Make some money.