From $3.5 to $5,000 - My thoughts on pricing

11 replies
Hey,

I started on this forum over ten years ago. I've always been interested in sales and psychology. Every job I've ever had was in sales.

So, when I first signed up, I kind of felt at home.

Loved the community, the conversations, etc.

Pretty soon, I started selling a rewriting service, where I would rewrite at $3.5 per 500 words. It was a LOT of work, but that offer is what kick started my first ghostwriting agency.

I ran it for a few years and when I quit, I had a team of writers and a very robust business with 6 writers, charging $2,500 for an ebook.

What I learned are a few things:

1. If you want to make money, you have to sell something. Doesn't matter what it is. Charge money for something and make sure you always deliver on your promises. You'll learn a lot, make some money and you'll adjust as you go.

2. It's important to understand your value. Is your service transformational? If it is, charge good prices for it. You could say that ghostwriting isn't really transformational, but what we did is we always delivered high quality content you could use without editing, and we're NEVER late. EVER. Those two things are extremely valuable for people needing content.

3. Selling low ticket offers is not much different from selling high ticket offers, but high ticket clients are MUCH easier to deal with than low ticket clients. At its busiest time, our agency had 3 clients that were paying a LOT of money for content every month. We were kept very busy, it was extremely profitable and we made a ton of money, as did our clients.

4. Always try to play nice. If you wanted to order a 1000 word article from us, you'd pay anywhere between $100-$150 for it, and we did them for free all the time. Why? Because when a client wanted a quick article, and they're ordering all the time, we're more then happy to help them out. It kept everybody happy.

Good times.

The takeaway is this: charge what you're worth and start selling something today. Make some money.
#$35 #pricing #thoughts
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  • Profile picture of the author Matthew Stanley
    Selling low ticket offers is not much different from selling high ticket offers, but high ticket clients are MUCH easier to deal with than low ticket clients
    Thanks for the post, and for sharing. Loved this insight in particular. Life is so much better when you're working with clients who prioritize (and thus are willing to pay more for) quality.
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  • Profile picture of the author Kay King
    My big lesson in pricing when I was freelancing came several months into my new endeavor.

    A very nice customer who had a lot of business for me had a bad habit of last minute 'emergency' requests He would need a '1200 word article or a '7500 word report' overnight or over a weekend. Because he always paid on time and I charged reasonable fees I accomodated him for a while.

    The more I accommodated - the more often there seemed to be 'writing emergencies'. Then he called one Friday night when I was not in a great mood. When he announced he 'had to have' 3 long articles by Saturday night....I said 'fine, but I now charge triple my standard rate for rush jobs or weekend work.

    He said 'fine' - and paid it. I never under valued my time again.

    I can't emphasize enough for freelancers - the best clients you will work with are the clients that are willing to pay good rates. They are more professional, more realistic and more fun to deal with.

    kay
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    • Profile picture of the author Naheed
      @Kay,
      Absolutely true. The best clients are definitely those who value our work and pay as we want. And one gets a wealth of serenity working with such professional clients.
      I myself am a content writer and in my list, there are some clients who not only pay the original price but bonus as well.
      Thanks
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  • Profile picture of the author TobiMDD
    true story, high ticket clients are easier to deal with
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    • Profile picture of the author Naheed
      @Tobi,
      So true. I agree.
      One should never waste high ticket clients.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by TobiMDD View Post

      true story, high ticket clients are easier to deal with

      Yes...and would you like to know why?

      AHEM! (Claude puts on his best Guru face and stern look of authority)

      When you have a high paying client, you are seen as an authority, certainly an expert. So the tendency is for them to think "Let them handle it. They know what they are doing".

      In their mind, you are in a position at least equal to them, and maybe higher.

      To the low paying client? You are hired help. And they treat you like hired help. And some people are wonderful to their help...and some people are demanding and awful to the people that work for them.

      It's all in how they perceive you, how you are positioned. And one of the most potent positioning statements is a solid high fee.


      Originally Posted by Kay King View Post


      The more I accommodated - the more often there seemed to be 'writing emergencies'. Then he called one Friday night when I was not in a great mood. When he announced he 'had to have' 3 long articles by Saturday night....I said 'fine, but I now charge triple my standard rate for rush jobs or weekend work.

      He said 'fine' - and paid it. I never under valued my time again.

      Kay; I hope you don't mind me using this as an example.

      In the moment that you said "Fine, but I now charge triple my standard rate for rush jobs or weekend work." and he said "Fine"....your position in his mind...changed.

      As an aside, telling a client "No" for any reason, even if they just ask an unrelated question like "Do you like baseball?"...saying "No" is a powerful positioning statement.

      When I'm selling, I look for an opportunity to say "No". It changes their perception of you. Stay nice, stay polite....but you know who answers a question with the word "No"? People in authority.

      But only do it once, because it can go the other way pretty fast.

      Add later; another aside. When someone tells me "No" it works the same way. If I ask a supplier for something, or even just ask a question, and they say "No"....I instantly (right or wrong) think "This person is a serious businessperson, and they tell the truth. I can trust them". That's how business owners talk.
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  • Profile picture of the author chefmitch82
    So strange how it works out that the person that pays more for something is much less a pain in the a-- than the penny pincher.
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  • Profile picture of the author Naheed
    @Metellyou,
    Thanks a million for sharing your experiences. These are amazing. Working with professional and well-paying clients is always more than enjoyable.
    Also, there is no doubt that the writer is supposed to play nice, supposed to craft a converting content and deliver in time.

    Thanks
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  • Profile picture of the author extrememan
    The value of your worth is my take away. Time is precious too. This is why I am actively learning copywriting because I learned from Anik Singal that the art of selling by text is a valuable skill to have.
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