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There are some people who are considered "gurus", but their success is a flash in the pan. For example, they have one big launch but then kind of fade away.

There are other "gurus", though, who have success after success after success. I don't like the word "guru" sometimes, but I guess it fits.

Why?

There are a lot of reasons. Maybe there is some luck, maybe some connections, or many other factors that might go into their success.

But one thing I've noticed is that many of the ones I follow all consistently work incredibly hard. That doesn't mean they don't take breaks, but it means they are always out spreading their message.

People like Brian Tracy. Russell Brunson, Craig Ballantyne, GaryVee, Ryan Deiss, Dave Ramsey, John Maxwell, John Gottman, and many more.

Les Brown, for example, is a motivational speaker that many people would admit has been successful in sharing his message over the years. He has books, programs, videos, appears in seminars, etc.

Some might think he'd be up for a rest after 30 years in the spotlight. But just about every day he is on Facebook doing a live. He's writing new books. He's speaking at new events.

Being prolific and seeming to be everywhere partly as a result, is what most of those guys are about. They keep pounding their message. They keep working. They keep creating. They keep marketing.

And I don't think it's they do those things now because they are famous. I think they are famous because they've done those things for years.

What about you? What is your message? And what are you doing to share it?

Mark
#guru
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  • Profile picture of the author talfighel
    That's why so many affiliate marketers fail online. They follow an advice from someone who pretends to be successful but are not.
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  • Profile picture of the author TobiMDD
    Yes the reality behind success is discipline and hard work.
    However what they sell is the easy peacy beach laptop lifestyle most of the time.
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    • Profile picture of the author Medon
      I was to add focus and being consistent in what you do can take you places.
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  • Profile picture of the author Naheed
    Hi Mark,
    Your ideas are all true. Success is not achieved overnight. It demands constant struggle as input. Though in the way of success tough times do come, not many tolerate this and change their path. Only those who keep stepping ahead with positive and high intentions hit the mark.
    This is how they get a permanent title of being a "guru".
    Thanks
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  • Profile picture of the author DABK
    I am going to both agree and disagree.


    They are busy. But that's not the whole thing. They are busy with the right things, which include a lot of automation.


    The other people, some fade because they don't put in the work, they think that once they got something going, they can rest. Some are incredibly busy for a while but with the wrong thing... basically reinventing wheels.


    Comes from misunderstanding what it's about: you have lots of people in affiliate marketing being very busy for months creating content and spending little time on getting that content in front of people... Because they got bombarded with the 'content is king' as build-it-and-they-will-come.
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    • Profile picture of the author Mark Singletary
      Originally Posted by TobiMDD View Post

      Yes the reality behind success is discipline and hard work.
      Yes, and the requirement continues. But I take it that the guys who have long term success really like what they are doing so that's one reason they can keep creating new products.

      However what they sell is the easy peacy beach laptop lifestyle most of the time.
      Which is why I have always said to look at what people are doing versus listen to what they are saying only.

      Originally Posted by DABK View Post

      I am going to both agree and disagree.


      They are busy. But that's not the whole thing. They are busy with the right things, which include a lot of automation.
      Absolutely.


      The other people, some fade because they don't put in the work, they think that once they got something going, they can rest. Some are incredibly busy for a while but with the wrong thing... basically reinventing wheels.

      Comes from misunderstanding what it's about: you have lots of people in affiliate marketing being very busy for months creating content and spending little time on getting that content in front of people... Because they got bombarded with the 'content is king' as build-it-and-they-will-come.
      No one will know about your grammar errors in your book or course or the flow is bad or your story doesn't make sense until you market it and get it out there.

      I have spent months "perfecting" products (yes I've made this mistake a couple of times), only to "launch" to crickets. In the end none of that perfection mattered. It was a waste of time and money.

      Now what I do is try to create products the same way software is done. Version 1.0 isn't perfect but it's good enough to use and to sell. Get it to version 1.0 and then market it while I improve on it as needed. And then commit to constant improvements going to 1.01, 1.02, 1.1, etc. Even smaller products like ebooks can be improved but this works well for bigger things too.

      Mark
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      • Profile picture of the author TobiMDD
        Originally Posted by Mark Singletary View Post

        Which is why I have always said to look at what people are doing versus listen to what they are saying only.

        Very true, also for life in general out of internet marketing. People are dangerous haha..

        I had such experiences with women for example..
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  • Profile picture of the author Vortmix
    I think gurus sell their courses cause they can't earn on them for themselves =)
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    • Profile picture of the author DABK
      What kind of logic is that?


      If I can up with a course for getting client, I can follow my own instructions and get clients, don't you think?


      Originally Posted by Vortmix View Post

      I think gurus sell their courses cause they can't earn on them for themselves =)
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  • Profile picture of the author johnmatty2165
    What kind of courses are those?
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  • Profile picture of the author Mabu Map
    Hard work is a MUST.

    Nowaday, working smart is NOT ENOUGH.

    Both come together is the requirement.

    Working harder and smarter
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  • Profile picture of the author Barsaga
    Good write up
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