These offers have the following in common:
1) They are typically new offers. People always like buying something new.
2) They are available for a limited time. After a few days, the price will go up. Urgency sells (both to affiliates and to prospects).
3) Affiliates know a buying frenzy will ensue, because prospects will be hearing about the product from many different affiliates and JV partners. This leads to higher conversions.
4) Typically, these product launches have really deep funnels with upsells, downsells, OTOs etc. This results in high EPCs (earnings per click) for affiliates.
Having said all the above, why would affiliates bother promoting a conventional evergreen offer, when they can choose a new product and promote that instead?
Can an evergreen offer compete with all the above? How?
Thanks in advance!